Brand Tone

empowering, playful, and alluring

Brand Values

• •Confidence and Self-Expression
• •Community
• •Nostalgia and Trend-Savviness
• •Independence

Best Practices

• •Continue using a mix of confident statements, trendy slang, and emojis. Keep the language direct, playful, and slightly edgy.
• •Always position the customer as the "angel" and the main character, empowering them by focusing on how the clothes will make them feel.
• •When reposting customer content, personalize captions to reinforce the idea of a real, active community.
• •For product descriptions, social media captions, and headlines, use short sentences and bullet points to be scannable.
• •Lead with the attitude and emphasize the vibe, selling the nostalgia, confidence, and Y2K fantasy, rather than just features.

Social Perception

Largely positive, particularly among its target demographic, with customers expressing excitement for unique styles and quality, fostering strong community engagement through user-generated content, despite minor feedback on sizing and fabric sheerness.

Copy Examples

• •Our angel @username turning heads in the 'City of Dreams' set. Confidence looks good on you. 🔥 #callmeangel
• •Not your babe. Not your angel. Just your obsession. New arrivals have landed.
• •Warning: may cause compliments. This isn't just a dress; it's a main character moment. With its figure-hugging fit and Y2K-inspired print, all you need to do is show up. The rest is history.
• •Your weekend look just dropped.
• •Tag us in your 'fit check, angel. 👼 #Y2Kfashion #GRWM #goingoutoutfit