Tono de Marca

Artisanal & Authentic, Chic & Stylish, Personal & Sentimental, Playful & Uplifting

Valores de Marca

• •Craftsmanship & Quality
• •Authenticity & Heritage
• •Personalization & Individuality
• •Timelessness & Transgenerational Appeal
• •Sincerity & Passion

Mejores Prácticas

• •Emphasize Craftsmanship: Always highlight the 'hand-embroidered,' 'artisanal,' and 'Parisian atelier' aspects to reinforce quality and authenticity.
• •Use Evocative & Emotional Language: Words like 'cherish,' 'keepsake,' 'story,' 'passion,' and 'heart' can connect with the sentimental value of personalized items.
• •Maintain a Chic & Slightly Playful Voice: Combine sophisticated fashion language with a touch of warmth and playfulness to reflect the 'French cool girl' vibe.
• •Focus on Personalization Benefits: Clearly communicate how customers can make the product their own and what that individuality means (e.g., 'exclusively yours,' 'your story').
• •Stay Authentic to the Founder's Story: Weave in elements of the brand's origin – the passion for bandanas, the organic growth – to build trust and a genuine connection.

Percepción Social

Positive & Desirable, Associated with French Chic, Giftable & Souvenir-Worthy, Accessible Luxury

Ejemplos de Copy

• •Headline: Your Story, Stitched by Hand. Body: At Call It By Your Name, we believe in accessories as unique as you are. Choose your colors, add your name, and let our Parisian artisans hand-embroider a piece that’s exclusively yours. Timeless style, made with passion.
• •Headline: More Than a Bag, It’s a Keepsake. Body: Inspired by heritage American bandanas and the art of embroidery, each Call It By Your Name creation is a testament to quality craftsmanship. Carry a piece of art, a story to be told, and perhaps, a treasure to be passed down.
• •Headline: Parisian Cool, Personally Yours. Body: Discover the charm of hand-finished accessories from Call It By Your Name. Our playful designs and uplifting colors bring a touch of effortless French chic to your everyday. What will yours say?
• •Headline: The Art of the Detail. The Joy of the Unique. Body: We meticulously source authentic materials and pour our hearts into every stitch. Call It By Your Name is a celebration of sincerity in craftsmanship, bringing you beautifully detailed, personalized pieces you’ll cherish.
• •Headline: Make It Yours. Truly. Body: From totes to pouches, each Call It By Your Name piece is a canvas for your expression. Hand-embroidered in our Paris atelier, these aren't just accessories; they're conversations, memories, and a little piece of you.