Brand Tone

Energetic & Vibrant, Innovative & Experimental, Authentic & Transparent, Positive & Inspiring, Accessible & Inclusive, Playful & Unapologetic

Brand Values

• •Creativity & Innovation
• •Authenticity & Self-Expression
• •Resilience & Positivity
• •Inclusivity & Accessibility
• •Process as Art
• •Connection & Community
• •Mental Wellness

Best Practices

• •Embrace Imperfection & Authenticity: Don't be afraid to be real. Share the process, the mess, the happy accidents. The tone should feel human and relatable, not overly polished or corporate.
• •Use Energetic & Evocative Language: Employ words that convey movement, vibrancy, and emotion. Think dynamic, explosive, fluid, joyful, unleash.
• •Champion Positivity & Empowerment: Even when addressing negativity (like the Fake Art comments), frame it as an opportunity for empowerment, inclusivity, and challenging norms.
• •Focus on the Why and the How: Highlight the innovative process, the unique tools, and the inspiration behind the art. This reinforces the value beyond just the visual.
• •Engage and Invite Dialogue: Use questions, calls to action for sharing thoughts, and inclusive language to foster a sense of community and make the audience feel part of the creative journey.

Social Perception

Fascinating Innovator, Social Media Phenomenon, Inspirational Figure, Controversial Artist (to some), Authentic and Relatable

Copy Examples

• •Headline: Unleash Your Inner Colors. The Art of Letting Go. Body: Dive into a world where paint flies and creativity knows no bounds. Callen Schaub's art isn't just made; it's an experience. Discover the energy, the movement, the vibrant chaos that defines a new way to see art. #CallenSchaub #FakeArt #SpinArt #ArtIsEnergy
• •Social Media Post (Image/Video of art creation): They called it #FakeArt. I call it freedom. ✨ Turning doubt into dynamic color, one spin at a time. What does art mean to you? Join the movement. #CallenSchaubArt #AbstractArt #CreativeProcess #Authenticity #MentalWellness
• •Product Description (for a print or artwork): Momentum by Callen Schaub. A symphony of controlled chaos and vibrant hues, captured in a unique moment of creation. Each piece tells a story of innovation, resilience, and the pure joy of color. Own a piece of the energy.
• •Workshop/Retreat Promotion: Ready to find your flow? Join Callen Schaub for an immersive art retreat. Explore innovative techniques, connect with fellow creatives, and discover the therapeutic power of abstract expression. No rules, just paint. Spots are limited – spin into your creativity!
• •Brand Story Snippet: From battling dyslexia to building a global community through art, Callen Schaub proves that creativity is a powerful force. His journey is a testament to embracing your unique path and transforming challenges into vibrant expressions. We believe art is for everyone, and the process is just as beautiful as the masterpiece.