Brand Tone

Confident, Casual, and Aspirational

Brand Values

• •Quality and Purity
• •Customer Satisfaction
• •Innovation and Trend-Savviness
• •Accessibility

Best Practices

• •Speak the Language of Your Audience
• •Lead with Confidence, Back with Proof
• •Be Visually Consistent
• •Embrace the Aspirational Element
• •Maintain a Consistent Voice Across All Channels

Social Perception

cool, trustworthy, and high-quality source for legal cannabis alternatives in Austria

Copy Examples

• •The West Coast just landed in Vienna. Meet 'Sunset Haze.' We bottled the vibe of a California sunset just for you. Our new Sunset Haze CBD flower is here, boasting a rich terpene profile and the quality you expect from Cali Weed. Get that smooth, relaxing feeling, delivered fast. Tap to shop before it sells out. #CaliWeed #CBDBlüten #ViennaCBD #LegalWeed
• •Level Up Your Vibe. Our HHC Vapes Are Back. Why just chill when you can elevate? Our bestselling HHC vapes are restocked and ready to deliver that perfect, potent puff. Inspired by legendary Cali strains, designed for your lifestyle. Pure, powerful, and completely legal. Get yours now and taste the difference.
• •Curious about Cali Weed? Hear what our community is saying! "Incredible quality! By far the best shop I've tried." - Eria. We deliver premium, lab-tested CBD and HHC products right to your door in Austria. Fast, discreet, and always top-shelf. Get 15% off your first order with code: FIRSTCALI
• •Bringing the Best of Cali to You. Cali Weed was born from a simple mission: to make the premium quality and innovative spirit of California's cannabis culture accessible to everyone in Austria. We are obsessed with quality, from our carefully selected genetics to our state-of-the-art cultivation methods. We believe in transparency and trust, ensuring every product is lab-tested for purity and potency. This isn't just business for us; it's our passion.
• •Can't Decide? Try It All. Your journey into the world of premium CBD starts here. Our Discovery Pack features three of our most-loved, hand-picked flower strains. Whether you're seeking deep relaxation or a creative boost, this is your chance to find your perfect match. Experience the full spectrum of Cali Weed quality in one box.