Tono de Marca

Elegant & Sophisticated, Aspirational & Empowering, Approachable & Accessible, Informative & Trustworthy, Warm & Positive

Valores de Marca

• •Quality Craftsmanship
• •Timeless Elegance
• •Everyday Luxury
• •Affordability
• •Customer Satisfaction
• •Ethical Considerations (often mentioned with demi-fine)

Mejores Prácticas

• •Develop a Core Vocabulary List: Identify 10-15 keywords and phrases that embody your brand's essence (e.g., "timeless," "elegant," "crafted," "shine," "everyday luxury," "effortless," "empower," "cherish"). Use these consistently across all communications.
• •Prioritize "You" Over "We": While sharing your brand story is important, focus your copy on the customer – their desires, their feelings, and how your products benefit them. (e.g., "Add a touch of *your* unique sparkle" instead of "We make sparkling jewelry").
• •Maintain Visual & Verbal Harmony: Ensure the tone of your copy perfectly complements your brand's visual identity. If your visuals are minimalist and elegant, your copy should be refined and uncluttered, not overly casual or slang-filled.
• •Be Consistent Across All Platforms: While the format and style might adapt slightly (e.g., TikTok vs. a formal email), the core brand voice and values should remain recognizable. Avoid drastic shifts in tone that could confuse your audience.
• •Read it Aloud: Before publishing any copy, read it aloud. Does it sound like your brand? Does it flow well? Does it convey the intended emotion and message with sophistication and warmth? This helps catch awkward phrasing or tones that don't align.

Percepción Social

Positive for Quality and Design, Seen as a Stylish & Modern Choice, Good for Gifting, Reliable (when customer service is responsive), Aspirational yet Achievable

Ejemplos de Copy

• •Meet the 'Serena' necklace – where timeless design meets modern grace. Crafted for your everyday brilliance, because elegance shouldn't wait for a special occasion. Shine on. ✨ #CalitheJewelry #EverydayLuxury #GoldVermeil
• •Discover Your New Signature: The Étoile Collection Has Arrived. (Body Snippet): Effortlessly chic, designed to be lived in. Explore Calithé's latest demi-fine treasures and find the piece that speaks to your soul.
• •Timeless Elegance. Crafted For You. Experience Everyday Luxury with Calithé Demi-Fine Jewelry.
• •(Video shows someone gracefully putting on a Calithé ring stack) Text: That feeling when your jewelry just *gets* you. ✨ Effortless style, lasting quality. This is Calithé. #DemiFineJewelry #StyleInspo #TreatYourself
• •Elevate your everyday with Calithé. Beautifully crafted, consciously made demi-fine jewelry designed to last. Discover pieces you'll cherish for years to come. Shop now for 10% off your first order.