Brand Tone

Aspirational, confident, and effortlessly sexy. It is casual, inviting, empowering, inclusive, worldly, and trendy, blending Brazilian and Californian influences.

Brand Values

• •Cultural Fusion
• •Confidence and Empowerment
• •Authenticity and Storytelling
• •Sophistication and Quality

Best Practices

• •Always Tell the Story: Every piece of copy should reinforce the 'California inspired, Bahia made' narrative, which is the brand's biggest differentiator.
• •Lead with 'Confident, Comfortable, Sexy': Use these core words or synonyms as a checklist for the brand's voice, focusing on empowering the customer and the feeling of wearing the swimwear.
• •Maintain a Casual but Sophisticated Tone: Avoid overly formal language; write as if giving a recommendation to a stylish friend, using phrases like 'your go-to' or 'effortless' while highlighting sophistication and craftsmanship.
• •Use Geographic Touchstones: Regularly mention 'California,' 'Los Angeles,' 'Bahia,' and 'Brazil' to reinforce the brand's identity and cultural fusion.
• •Be Consistent Across All Channels: Ensure that the tone, language, and values expressed on the website are perfectly mirrored on all social media and marketing channels for a cohesive and trustworthy brand experience.

Social Perception

Neutral and largely unformed due to the lack of an active social media presence and customer reviews. Potential customers primarily base their perception on the website, viewing it as a legitimate, low-risk small business. The absence of social proof may cause hesitation for some online shoppers.

Copy Examples

• •Where Bahia's rhythm meets the California sun. ☀️ Our SALVADOR bikini isn't just swimwear; it's a feeling. Handcrafted in Brazil, designed for golden hour in LA. Feel confident, feel you. #Califorgirls #BahiaMade #CaliforniaInspired
• •Brazil's Soul, California's Vibe. Swimwear designed to make you feel confident, comfortable, and sexy. No exceptions. Shop The Collection.
• •Get ready for your Malibu moment. This classic triangle top is reborn with the spirit of Bahia, offering a flawless fit that’s both comfortable and stunning. Whether you're soaking up the sun on the West Coast or dreaming of a tropical escape, the MALIBU is your go-to for effortless confidence. Made with love in Brazil.
• •15% Off Your Slice of Sunshine ☀️ | The Brazil x LA Collection
• •Tired of Swimsuits That Don't Get You? At Califorgirls, we get it. That's why we create swimwear that fuses the vibrant soul of Bahia, Brazil, with the laid-back cool of California. Our goal? To make you feel incredible. Shop our collection of unique, sophisticated suits and get 10% off your first order! Shop Now