Brand Tone

Elegant & Sophisticated, Warm & Inviting, Sensory & Evocative, Mindful & Caring, Authentic & Passionate

Brand Values

• •Quality Craftsmanship
• •Natural & Eco-Conscious Ingredients
• •Well-being & Self-Care
• •Aesthetic Appeal
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Chart
• •Focus on "You" and Benefits
• •Use Sensory Language
• •Maintain Visual & Textual Harmony
• •Review and Refine Regularly

Social Perception

Positive, Giftable, Associated with Coziness and Relaxation, Trustworthy, Aspirational yet Accessible

Copy Examples

• •Unwind and embrace tranquility. Our Lavender & Chamomile soy candle is a gentle invitation to slow down. Hand-poured with care, this soothing blend fills your space with calming floral notes, melting away the day's stress and preparing you for a peaceful evening. Perfect for your bedside table or a quiet corner dedicated to you.
• •Create your sanctuary. ✨ There's nothing quite like the soft glow and gentle aroma of a favorite candle to transform your home into a haven of comfort. What scent helps you unwind after a long day? #CalieCandle #HomeFragrance #SoyCandles #CozyHome #EveningRelaxation #HandPouredGoodness
• •New Arrivals: Infuse Your Home with [New Collection Theme, e.g., 'the Scents of Spring'] by Calie Candle
• •Elevate your everyday moments. Calie Candle offers luxurious, hand-poured soy candles designed to soothe your senses and beautify your space. Discover our range of exquisite fragrances and find your perfect ambiance. Shop now for a touch of handmade elegance.
• •Hand-Poured Soy Candles & Home Fragrances – Crafted for Your Well-being.