Brand Tone

Cheerful, Creative, and Personable

Brand Values

• •Creativity and Uniqueness
• •Quality and Durability
• •Joy and Vibrancy
• •Practicality

Best Practices

• •Lead with "Playful Practicality": Always balance the fun, creative aspect with the functional benefit. Use words like vibrant, cheerful, pop, fun, and playful alongside durable, practical, versatile, and essential.
• •Emphasize the "Handmade" Story: Consistently remind customers that products are handmade, unique, and made in small batches. This communicates quality, exclusivity, and supports the brand's artisan identity.
• •Use Personable and Upbeat Language: Write as if you're talking to a friend. Use contractions (e.g., "it's," "you're"), ask questions, and use emojis where appropriate to maintain a cheerful, approachable tone.
• •Incorporate the Brand's Origin: Weave the story of the calico cat and bubble eye goldfish into your content when relevant. It’s a memorable detail that reinforces the brand's core identity of finding joy in the small things.
• •Focus on the Feeling: Sell the outcome, not just the product. Instead of just describing a bag, describe the feeling of joy, confidence, or the compliment a customer will receive when using it. Your copy should evoke the happiness the brand aims to create.

Social Perception

The public perception of Calico Bubble is that of a charming, high-quality artisan brand. Customers on its social media platforms express satisfaction with their purchases, often highlighting the unique designs and craftsmanship. The brand is seen as a source of cheerful and well-made accessories that stand out from mass-produced items. The limited availability of products due to the handmade process seems to add to the perceived exclusivity and desirability of the items.

Copy Examples

• •Your daily essentials deserve a home as vibrant as you are. Our handmade pouches are crafted with care, a splash of color, and a whole lot of joy. Because practical should also be playful. ✨ #CalicoBubble #HandmadeWithLove #EverydayCarry
• •Add a pop of personality to your look! At Calico Bubble, we create limited-edition, handmade fabric accessories that are as unique as you. Designed in Australia with a passion for creativity and quality. Shop our new collection before it's gone!
• •Handmade, Heartfelt, and Here to Make You Smile. Discover your new favorite accessory.
• •A little burst of color for your inbox (and your wardrobe!)
• •Meet your new go-to companion! This isn't just a bag; it's a piece of wearable happiness. Lovingly handmade from vibrant, durable fabric, this crossbody is designed for both style and practicality. With enough room for your adventures and a design that’s sure to turn heads, it’s the perfect way to carry a little bit of sunshine with you, wherever you go.