Brand Tone

Professional, Confident, and Welcoming

Brand Values

• •Expertise & Mastery
• •Client-Centric Service
• •Quality
• •Team & Collaboration

Best Practices

• •Lead with Expertise: Always use confident and precise language when describing services. Instead of "nice blonde," use specifics like "creamy blonde," "icy toner," or "seamless blend." This reinforces your value as experts.
• •Balance Professionalism with Warmth: While your tone is professional, always infuse it with warmth. Use words like "lovely client," "welcome," "we're so happy with," and "beautiful result" to maintain an approachable feel.
• •Let the Results Do the Talking: Your copywriting should complement, not oversell, your visual content. Write concise, confident captions and let the high-quality photos and videos of your work prove your skill.
• •Always Be Client-Focused: Frame your services around the client's benefit. It's not just "a haircut"; it's "a precision cut to enhance your features" or "a toner to give you that confidence boost."
• •Maintain a Consistent Voice Across All Platforms: Whether writing an email, a Facebook post, or a website update, ensure the tone is always a blend of professional, confident, and welcoming. This builds a strong, recognizable, and trustworthy brand identity.

Social Perception

A premium, trustworthy, and highly skilled salon.

Copy Examples

• •For an Instagram post showcasing a blonde transformation: Headline: From Lived-In to Luminous. Body: The beauty of a full head of foils is the completely personalized, radiant result. We meticulously blended tones to create this seamless, bright blonde for our lovely client. Confidence looks good on you. Swipe to see the before! Tags: #BlondeSpecialist #HairTransformation #GoldCoastBlondes #CalibreHairStudio
• •For a Facebook ad targeting new clients: Headline: Experience the Calibre Difference. Body: Your hair is our masterpiece. At Calibre Hair Studio, we combine artistry with expertise to create a look that is uniquely you. Our welcoming team of colour and style experts is here to listen. Book your complimentary consultation today and let's design your dream hair. Call to Action: Book Now
• •Website Homepage Banner Text: Headline: Where Expertise Meets Artistry. Sub-headline: Gold Coast's premier hair studio for bespoke colour, precision cuts, and luxurious extensions. Your transformation starts here.
• •For an Instagram Story promoting last-minute availability: Text over a stylish video of the salon interior: A rare opening has just become available with [Stylist's Name] this Friday. This is your chance for a refresh. DM us to make it yours. First come, first served!
• •For a client re-booking reminder email: Subject: Ready for your refresh, [Client's Name]? Body: Hello [Client's Name], it's time to book your next appointment to keep your colour looking vibrant and fresh. The team at Calibre Hair Studio is looking forward to welcoming you back! Click the link below to find your perfect time.