Brand Tone

Enthusiastic & Passionate, Fan-Focused & Inclusive, Authentic & Official, Established & Experienced, Community-Oriented & Giving, Stylish & Trendy (with a retro/vintage flair)

Brand Values

• •Authenticity: Providing officially licensed NHL merchandise.
• •Quality: Offering "high-quality" apparel and accessories.
• •Customer Satisfaction: "Fan-First Service" and positive customer reviews regarding service.
• •Community Support: Actively giving back to a wide range of local charities and community events.
• •Passion for Sport (NHL): Catering to and celebrating the enthusiasm of hockey fans.
• •Heritage & Experience: Leveraging their long history in the apparel industry.
• •Style & Self-Expression: Allowing fans to show their team pride through fashionable apparel with a unique "surf n' skate" aesthetic.

Best Practices

• •Always Emphasize Authenticity: Consistently mention "officially licensed NHL merchandise" to build trust and highlight a key differentiator.
• •Speak the Fan's Language: Use enthusiastic, passionate language that resonates with dedicated hockey fans. Incorporate terms related to the game, team spirit, and the fan experience.
• •Highlight Quality and Comfort: Detail the materials, fit, and feel of the apparel, reinforcing the value and wearability beyond just game days.
• •Infuse the "Surf N' Skate" Personality: Even when focused on NHL gear, subtly weave in the "surf n' skate" ethos – suggesting a laid-back, stylish, and perhaps slightly rebellious or individualistic approach to fan apparel. This can be done through descriptions of design aesthetics (e.g., "beach vibe," "laid back hoodie style").
• •Showcase Community and Heritage: Where appropriate, mention the brand's longstanding presence ("In The Game Since '73") and its commitment to community involvement to add depth and build a connection beyond the products themselves.

Social Perception

Calhoun Surf N' Skate is generally perceived as a reliable source for officially licensed NHL apparel. Customers appreciate the quality of the merchandise, the accuracy of the team logos and colors, and the comfort of the clothing. The "surf n' skate" element seems to translate into a stylish, possibly more laid-back or vintage-inspired take on fan gear, which many find appealing. They are seen as a business that values its customers and is involved in its community. The positive reviews and high ratings for customer service contribute to a trustworthy image. While some customers note the price point, the overall perception leans towards good value for official, quality fan apparel.

Copy Examples

• •Headline: Rock Your Roots. Rep Your Team. Body: From the roar of the crowd to the thrill of the game – your passion is legit. Show it off with officially licensed NHL gear that’s as real as your love for hockey. Vintage vibes, modern comfort. That's the Calhoun Surf N' Skate way. #NHLFanStyle #OfficialGear #InTheGameSince73
• •Headline: More Than Just a Logo. It's a Legacy. Body: We've been crafting quality fan apparel since '73, so we know what it means to wear your heart on your sleeve (or your chest!). Gear up with authentic NHL apparel and carry the spirit of your team wherever you go. #HockeyTradition #FanApproved #CalhounQuality
• •Headline: Game Day or Any Day – Unleash Your Fandom! Body: Why wait for the puck to drop? Our latest NHL collection brings that rink-side energy to your everyday style. Fresh designs, classic comfort, and that official team pride you can feel. What team are you repping today? #NHLStyle #FanFirst #SurfNSkateVibe
• •Headline: Community. Passion. Puck Drop. Body: We're more than just a store; we're part of the fan community. Just like you, we live for the game and believe in supporting what matters. That’s why every piece of Calhoun gear is made with pride and a nod to the fans who make hockey great. #HockeyCommunity #GivingBack #TeamSpirit
• •Headline: Old School Cool, New School Comfort. Body: Get that perfect worn-in feel with our vintage-inspired NHL tees and hoodies. Officially licensed, seriously comfortable, and always ready to show your true colors. Find your team's iconic look with a fresh Surf N' Skate twist. #RetroNHL #TeamApparel #ComfortInStyle