Brand Tone

Enthusiastic & Passionate, Helpful & Informative, Traditional & Familiar, Sales-Oriented & Promotional, Community-Oriented (for licensees)

Brand Values

• •Variety & Selection
• •Customer Enthusiasm/Passion
• •Organization & Planning
• •Entrepreneurial Opportunity
• •Accessibility

Best Practices

• •Embrace Enthusiasm for Interests: Always write about products with a genuine appreciation for the subject matter (e.g., the specific dog breed, the artist, the sports team). Use evocative language that fans would connect with.
• •Focus on the "Why": Beyond just stating it's a calendar or planner, highlight the benefit – staying organized, celebrating a passion, the joy of a completed puzzle, the fun of a game night.
• •Maintain a Helpful and Approachable Voice: Especially in customer service interactions, blog posts, and FAQs. Be clear, concise, and friendly.
• •Use Inclusive Language: Appeal to a broad audience by acknowledging diverse interests and passions.
• •Keep Promotions Clear and Exciting: When announcing sales or special offers, ensure the terms are easy to understand, and the language conveys a sense of value and opportunity. Avoid overly complex or potentially misleading promotional phrasing.

Social Perception

Recognized & Established, Specialty Retailer, Hit-or-Miss Customer Service, Seasonal Excitement, Trusted for Licensees

Copy Examples

• •Headline: Fuel Your Passion, All Year Long. Body: Don't just mark days, celebrate them! From majestic landscapes to your favourite movie icons, find the 2025 calendar that speaks to *you*. Explore Australia's widest range at Calendar Club. #CalendarClubAU #FindYourPassion #2025Calendars
• •Headline: Get Organized, Beautifully. Body: New year, new goals! Our 2025 diaries and planners are here to help you conquer your days with style and efficiency. Elegant designs, practical layouts. What will you achieve? #PlanYourYear #DiaryGoals #CalendarClub
• •Headline: The Perfect Gift, Found! Body: Struggling to find that unique gift? Surprise them with a calendar or puzzle that matches their obsession! Dogs, art, travel, games - we've got a world of choices. Shop Calendar Club for gifts that delight. #GiftIdeas #CalendarClubGifts #UniqueFinds
• •Headline: Relive the Classics (or Discover New Favourites!) Body: Our collection of pop culture calendars, puzzles, and games is a nostalgia trip waiting to happen! Which iconic moments or characters will you bring home? Visit Calendar Club and let the memories unfold. #PopCulture #Gaming #PuzzleTime
• •Headline (for licensee recruitment): Be Your Own Boss This Season! Body: Join the Calendar Club family and run your own successful pop-up store! We provide the stock, support, and a beloved brand. You bring the enthusiasm. Earn great income this Christmas. Learn more and apply today! #CalendarClubBiz #PopUpRetail #EntrepreneurOpportunity