Brand Tone

heartfelt, compassionate, and conscientious

Brand Values

• •Artisanal Craftsmanship
• •Social Responsibility
• •Sustainability
• •Hope and Joy
• •Personal Passion

Best Practices

• •Always connect the products back to the brand's core mission. Whether in a product description or a social post, mentioning the handmade nature, the founder's passion, or the charitable contribution reinforces the brand's identity.
• •Employ words like "love," "care," "gentle," "soft," "joy," and "hope." The tone should feel like a warm conversation with someone who genuinely cares, mirroring the nurturing aspect of the products themselves.
• •Regularly share Carmen's story of starting CALAMBATA during a difficult time to pursue her passion. This human element builds authenticity and trust.
• •Clearly and consistently state the commitment to donating 10% of profits and using sustainable materials. This isn't just a footnote; it's a primary value proposition and should be integrated into marketing messages.
• •Use high-quality visuals (photos and videos) that showcase the handmade process. Behind-the-scenes content of items being crafted, packaged with eco-friendly materials, and personalized will visually support the brand's narrative and conscientious tone.

Social Perception

Due to its limited online presence and lack of reviews, CALAMBATA's social perception is minimal and largely undefined. The primary perception is shaped entirely by the brand's self-representation on its website. It presents as a small, mission-driven business. The low traffic and hidden ownership information noted by ScamAdviser could create skepticism among potential customers who rely on third-party validation. The brand's narrative is compelling, but its reach is very narrow, meaning public perception is not yet established.

Copy Examples

• •More Than a Blanket. It's a Hug. Each CALAMBATA blanket is woven by hand, stitch by stitch, with love and a purpose. When you wrap your little one in its softness, you're also wrapping a child in need with hope. 10% of our profits help support the most vulnerable children. Discover handmade treasures with a soul. #Calambata #HandmadeWithLove #GiftsThatGiveBack #SustainableKids
• •Meet Susi the Whale, Your Little One's Cuddly Companion. Lovingly crocheted from the softest, eco-friendly yarns, Susi isn't just a toy. She's a friend for every adventure and a comfort for every nap. Designed and handmade in our workshop in Spain, each whale is unique. And the best part? Your purchase helps us support children's charities. Give a gift of joy and hope.
• •Born from Passion, Crafted for a Purpose. CALAMBATA started with a needle, a thread, and a dream: to create beautiful, handcrafted pieces that matter. Founded by Carmen, our brand is a tribute to slow, intentional craftsmanship. We believe every purchase can be a force for good. That's why we're committed to donating 10% of our profits and using only sustainable materials. Join us in making the world a little softer, one stitch at a time.
• •A Gift Made by Hand, Sent from the Heart ❤️ Looking for a gift that tells a story? At CALAMBATA, our creations are more than just products. They are the result of passion and careful craftsmanship, designed to bring joy to your family. From personalized backpacks to cozy baby blankets, each item is handmade just for you. Plus, every order helps us on our mission to support children in need. Shop our new collection today.
• •Crafted with Care. Given with Purpose. Discover our collection of handmade gifts for little ones. 10% of profits donated. Free shipping on orders over €80.