Brand Tone

Joyful & Celebratory, Passionate & Artistic, Warm & Friendly, Professional & Quality-Focused

Brand Values

• •Quality
• •Creativity & Artistry
• •Customer Happiness & Satisfaction
• •Passion for Baking
• •Reliability & Trust

Best Practices

• •Embrace "Happy" Language: Consistently use words and phrases that evoke joy, celebration, delight, and happiness. The brand name is a gift – lean into it. Examples: "sweeten your day," "celebrate in style," "pure joy," "magical moments."
• •Highlight Craftsmanship and Passion: Remind the audience that these are not mass-produced items. Use terms like "handcrafted," "artisanal," "passionately created," "designer," "meticulously decorated" to convey the skill and love that goes into each cake.
• •Be Warm and Invitational: Address the audience directly and in a friendly manner (e.g., "What can we bake for *your* happy day?"). Make them feel like they are part of the Cake Me Happy family. Respond to comments and messages with genuine warmth.
• •Focus on the Customer's Celebration: Frame the copy around the customer's event and how Cake Me Happy can enhance their special occasion. Instead of just describing a cake, describe the joy it brings to a birthday party or the elegance it adds to a wedding.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy matches the visuals. If the cake is elegant and sophisticated, the copy should reflect that while still retaining the core "happy" and "passionate" elements. If it's a fun, whimsical children's cake, the copy can be more playful. The Instagram feed already does this well.

Social Perception

High-Quality Artisan Bakery, Go-To for Special Occasions, Professional and Talented, Delivers on Promises

Copy Examples

• •Instagram Post (Image: A stunning, whimsical birthday cake): Dreaming up the sweetest celebrations! ✨ This magical creation was all about bringing birthday wishes to life. What can we bake for your happy day? #CakeMeHappy #CapeTownCakes #BirthdayMagic #CustomCake #SweetCelebrations
• •Facebook Ad (Targeting: Engaged couples in Cape Town): Your love story is unique, your wedding cake should be too! At Cake Me Happy, we pour passion and the finest ingredients into every tier. Let's design a delicious masterpiece that’s as unforgettable as your 'I do.' 💍🍰 Enquire for your 2025/2026 wedding today! [Link to wedding cake gallery/quote request] #WeddingCakeWednesday #CapeTownWeddings #DreamCake #ArtisanCakes #CakeMeHappyZA
• •Website Banner Text (Homepage): Baking Joy, One Celebration at a Time. Discover artisanal cakes, crafted with passion and the freshest ingredients, right here in Cape Town. Let Cake Me Happy be the centerpiece of your happiest moments.
• •Email Newsletter Snippet (Subject: Sweeten Your Week!): Hello Sweet Friends! Just a little note from Cake Me Happy to add a sprinkle of joy to your inbox. Thinking about an upcoming celebration or just craving a moment of pure, delicious happiness? We’re here to bake your dreams come true! Explore our latest designs and seasonal flavors [Link to gallery]. P.S. We love seeing your #CakeMeHappy moments – keep sharing!
• •Generic Social Media Post (Image: A selection of colourful cupcakes): Life’s too short for ordinary cake! 😉 Let us add a pop of flavour and fun to your day with our handcrafted treats. From birthdays to 'just because' days, there's always a reason to Cake Me Happy! Order yours: [Link to shop] #CupcakeLove #CapeTownBakery #SweetTreats #HandcraftedHappiness #CakeMeHappy