Brand Tone

Approachable, educational, and passionate

Brand Values

• •Purity and Cleanliness
• •Natural and Vegan Ingredients
• •Handmade and Small-Batch Quality
• •Ethical and Sustainable Practices
• •Customer Well-being and Happiness

Best Practices

• •Always connect the products back to the founder's story and the brand's core mission of providing "genuinely clean" skincare for overall well-being. This personal touch builds authenticity and trust.
• •Use every opportunity to explain the benefits of the natural ingredients and the "why" behind their formulations. This positions the brand as a knowledgeable and trustworthy resource.
• •Employ inviting and sensory language that evokes the feeling of using the products. Words like "happiness," "luxurious," "delectable," and "pampering" align with the brand's aim to provide a positive experience.
• •Be open about the ingredients, the small-batch process, and the brand's ethical commitments. This reinforces the values of honesty and purity.
• •Continue to use platforms like TikTok to show the real people and passion behind the brand. Behind-the-scenes content, personal stories, and direct engagement with customers will strengthen the community and reflect the brand's approachable nature.

Social Perception

CakeFaceSoaping is perceived as trustworthy, authentic, and high-quality, largely due to the founder's personal story and transparency. Customers consistently praise product effectiveness, natural scents, and the overall 'delectable experience,' leading to overwhelmingly positive reviews and a strong reputation as a respected small business.

Copy Examples

• •Dig into your day, then wash it all away. Our Gardener bar soap is your go-to for a deep, satisfying clean that doesn't strip your skin. Packed with natural exfoliants and moisturizing oils, it's tough on dirt but gentle on hard-working hands. Refreshing, effective, and honestly clean. #gardenersoap #vegansoap
• •It's a beautiful day for making soap! Each small batch is a labor of love, infused with pure essential oils and the promise of a truly clean experience. From our hands to yours, we're dedicated to skincare that's as honest as it is effective. #handmadesoap #smallbatch #cleanbeauty
• •My journey to health led me to create CakeFaceSoaping. When your body struggles to detox, what you put on your skin matters—deeply. I craft each product with the pure, gentle ingredients I needed, so you can feel the difference of truly clean skincare. #MTHFR #cleanliving #passionproject
• •Ready for a little bit of sunshine in your shower? Introducing our new Lavender Lemon bar soap! Let the calming lavender and uplifting lemon essential oils melt your stress away. Made with our signature olive and coconut oil base, it's a slice of happiness for your skin. #newproduct #aromatherapy #naturalskincare
• •Love your skin, love your planet. Our Zero Waste Soap Bitties are a perfect way to try a little bit of everything while being kind to the earth. Hundreds of little soap pieces mean a bag will last you a long, long time! It's a smorgasbord of soapy happiness, one wash at a time. #zerowaste #ecofriendly #sustainableskincare