Brand Tone

Friendly and Approachable, Supportive and Encouraging, Passionate and Enthusiastic, Community-Focused, Knowledgeable and Helpful

Brand Values

• •Customer Service Excellence
• •Passion for Cake Decorating
• •Quality Products
• •Accessibility and Inclusivity
• •Community Building
• •Support for Australian Talent

Best Practices

• •Use Welcoming and Inclusive Language: Employ words like "you," "we," "let's," "your journey," and "together" to foster a sense of community and support.
• •Be Genuinely Helpful and Encouraging: Focus on providing solutions, advice, and inspiration, not just selling products. Celebrate customer efforts and successes.
• •Let Passion Shine Through: Use enthusiastic and descriptive language that conveys a genuine love for cake decorating. Share tips and inspiration freely.
• •Maintain a Friendly and Approachable Voice: Avoid overly technical jargon where possible, especially when addressing beginners. Keep the language warm and conversational.
• •Emphasize Community and Support: Regularly mention your team's expertise, willingness to help, and the broader cake decorating community you are a part of. Highlight collaborations and customer features.

Social Perception

A Reliable Go-To Source, Knowledgeable and Trustworthy, Supportive of Beginners, Community-Oriented, Provider of Quality Goods

Copy Examples

• •Instagram Post (New Product): Unleash your creativity! ✨ Our brand new [Product Name] has just landed, perfect for adding that extra sparkle to your bakes. Whether you're a seasoned pro or just starting your sweet journey, we're here to help you make magic. Pop in-store or tap the link in bio to explore! #CakeDecoratingCentral #NewArrival #BakingTools #CakeLove #CreateSomethingSweet
• •Website Banner (Promoting Workshops): Ready to learn a new skill or perfect your piping? 🧁 Join our fun & friendly workshops! Our expert instructors are passionate about sharing their tips and tricks to help you create showstopping cakes. All skill levels welcome – let's bake and decorate together! Find a class near you. [Link to Workshops]
• •Facebook Ad (Targeting Beginners): Dreaming of decorating beautiful cakes but don't know where to start? 🤔 Cake Decorating Central is your supportive partner! We have all the beginner-friendly tools, quality supplies, and helpful advice to get you started with confidence. Visit us in Castle Hill, Campbelltown, or Nunawading – our team can't wait to help you on your decorating adventure! #CakeDecoratingForBeginners #BakingCommunity #FriendlyAdvice #CakeSuppliesAustralia
• •Email Newsletter Snippet (Highlighting a Blog Post): Stuck on a tricky technique? 🙋‍♀️ Our latest blog post, '[Blog Post Title, e.g., Mastering Smooth Buttercream]', is packed with easy-to-follow steps and pro tips from our team. We believe everyone can create amazing cakes, and we're here to cheer you on every step of the way! Read now: [Link to Blog]
• •Product Description (for a versatile decorating tool): Your secret weapon for stunning cakes! This versatile [Tool Name] is a favourite among our team and customers alike. From delicate details to bold designs, it’s designed for ease of use, helping both budding bakers and experienced decorators achieve professional results. We love seeing what you create – share your masterpieces with us! #CakeDecoratingEssentials #BakeWithCDC #QualityTools