Brand Tone

aspirational, mindful, and serene

Brand Values

• •Ethical & Sustainable Production
• •Traditional Craftsmanship
• •Slow Fashion Advocacy
• •Inspiration from Travel and Nature
• •Feminine Empowerment and Beauty

Best Practices

• •Lead with Storytelling
• •Emphasize Ethical Commitment
• •Use a Serene and Aspirational Vocabulary
• •Highlight the "Why" Behind the "What"
• •Maintain Visual and Textual Harmony

Social Perception

The public perception of Caja Jewellery is highly positive, aligning closely with its stated values. Customers praise the high-quality and beautiful products, while the brand is seen as ethical and trustworthy due to its transparency regarding ethical production, recycled materials, and environmental initiatives. Customer service is also noted as positive, contributing to a growing presence and community.

Copy Examples

• •Timeless treasures, ethically crafted. Discover jewelry that tells your story.
• •Captured moments, golden light. Our Isla Circle Necklace is made for sun-drenched days and ocean dips. Each piece is handcrafted from recycled silver by our artisan family in Bali, carrying a story of sustainability and sea-tides. Where will your Caja take you? ✨ #CajaJewellery #EthicalFashion #HandmadeJewellery
• •Let the ancient walls of the mountains be your guide. Inspired by the rugged, unpredictable beauty of New Zealand's peaks, the Wanaka Ring is for the adventurer at heart. Hand-hammered from 100% recycled sterling silver, its textured form is a daily reminder of your own strength and journey. A piece of the wild, made to wander with you.
• •A little magic for your jewelry box... ✨
• •Jewelry that feels as good as it looks. At Caja, we believe in beauty that doesn’t cost the Earth. That's why every piece is ethically handmade with recycled silver and responsibly sourced gems. Join the slow fashion movement and find a treasure that lasts a lifetime. Shop our collection and we'll plant a tree for your order.