Tono de Marca

Expert & Approachable

Valores de Marca

• •Quality and Curation
• •Expertise and Legacy
• •Community Engagement
• •Customer-Centric Transition

Mejores Prácticas

• •Speak Musician-to-Musician: Use industry-standard terminology (e.g., "polyphony," "semi-hollow body," "signal path") correctly and confidently, but always explain the benefit to the musician. Frame features as solutions to creative challenges.
• •Balance Passion with Information: Combine evocative, emotional language that speaks to the love of music ("the heartbeat of your track," "a tone that inspires") with clear, factual product information.
• •Demonstrate Expertise, Don't Just Claim It: Instead of saying "we are experts," prove it with high-quality demo videos, in-depth blog posts comparing products, and detailed product descriptions that go beyond the manufacturer's spec sheet.
• •Leverage Your Legacy: Reference the brand's 30-year history in "About Us" sections and occasional content to build trust and differentiate from newer, less experienced competitors. Frame it as three decades of passion and expertise.
• •Maintain Visual and Tonal Cohesion: Ensure the clean, professional aesthetic of the product photos and website is mirrored across all social media. The expert, approachable voice should be consistent, whether in a Facebook reply, an email, or a YouTube video script.

Percepción Social

The public perceives Caius Music as a legitimate and established player in the Portuguese musical instrument market. It is seen as a professional, trustworthy retailer with a strong B2B history that now benefits public customers. The association with major, respected brands further solidifies its image as a purveyor of quality. The brand is viewed less as a trendy, personality-driven entity and more as a classic, reliable resource for serious musicians and enthusiasts who value quality equipment and knowledgeable service.

Ejemplos de Copy

• •The Tone You've Been Chasing. Meet the new Vox Bobcat V90. From its vintage-inspired Bigsby vibrato to the warm growl of its semi-hollow body, this isn't just an instrument; it's a piece of history ready for you to rewrite. What song would you play first? #CaiusMusic #VoxGuitars #GuitarTone #NewGearDay #MusiciansOfInstagram
• •Your Studio Upgrade Starts Here. Unlock your creative potential. For a limited time, get 15% off all Korg studio essentials. From MIDI controllers to synthesizers, build the setup that brings your sound to life. Shop the collection now. #CaiusMusic #Korg #StudioGear #MusicProduction #HomeStudio
• •Gear for Your Musical Journey. Expertly selected instruments and audio equipment from the world's leading brands, backed by over 30 years of experience.
• •More Than Drums: The Legacy of Pearl. We explore what makes a Pearl kit the heartbeat of legendary tracks and how you can bring that same power to your music. Discover the range inside...
• •Korg Minilogue XD In-Depth Demo | Is It The Ultimate Polysynth? | Caius Music. We go hands-on with the Korg Minilogue XD. We'll explore its analog synth engine, digital multi-engine, and built-in effects to see if it lives up to the hype. ► Key Features: - True analog signal path - Digital Multi-Engine - 16-step polyphonic sequencer Find it on our store: [Link to product] What do you think? Let us know in the comments!