Tono de Marca

Sophisticated, romantic, and artisanal, communicating with quiet confidence and elegance. The language is evocative and focused on sensory details, preferring a poetic and refined voice.

Valores de Marca

• •Craftsmanship
• •Timelessness
• •Quality
• •Sustainability
• •Individuality & Personal Service

Mejores Prácticas

• •Embrace Poetic Language: Use descriptive, sensory, and evocative words. Focus on mood and feeling rather than just product features.
• •Tell the Story of Craft: Always bring the narrative back to the artisanal process. Use terms like "handmade," "crafted," "atelier," and "art of," to reinforce the value of craftsmanship.
• •Maintain an Elegant and Refined Voice: Avoid overly casual language, exclamation points, and hard-sell tactics. The tone should be confident, calm, and sophisticated.
• •Speak to Individuality: Address the customer directly and appeal to their desire for something unique and personal. Use phrases like "just for you," "your story," and "bespoke."
• •Unify Visuals and Text: Ensure that the copy always matches the romantic, ethereal, and high-end aesthetic of the brand's photography. The words should feel like a natural extension of the image.

Percepción Social

Cahté is perceived as a niche luxury brand offering exclusivity, superior craftsmanship, and a personal connection to the designer. It conveys an artistic, ethereal aesthetic with a subtle sense of heritage and authenticity.

Ejemplos de Copy

• •Whispers of silk and thread, woven into a story just for you. Every stitch, a promise of timeless elegance. #CahteBridal #ArtOfCraft #BespokeBride
• •Introducing the 'Eclat' Collection. A dance of light and shadow, crafted for the moments that last a lifetime. Discover the new vision of Cahté.
• •The N 3 is not simply a bag; it is a companion. Sculpted from the finest Italian calfskin and designed with minimalist grace, it moves through life with you. A testament to enduring style and the art of handcraft.
• •Founded by Carlotta Hardenberg, Cahté is a sanctuary of artisanal excellence. With a devotion to sustainable materials and timeless design, the atelier creates more than just garments and accessories —it creates heirlooms. Each piece is a personal dialogue between the creator and the wearer, defined by romance and unparalleled craftsmanship.
• •Your love story is unique. Your dress should be too. At Cahté, we craft bespoke bridal gowns that capture the essence of you. Begin your journey with us. [Book a private consultation]