Brand Tone

Spiritual & Mystical, Empowering & Affirming, Nurturing & Gentle, Artisanal & High-Quality

Brand Values

• •Spirituality & Inner Light
• •Feminine Empowerment
• •Holistic Well-being
• •Craftsmanship & Authenticity
• •Natural & Ancient Wisdom

Best Practices

• •Document Meilahi's specific spiritual vocabulary (e.g., "inner light," "sacred," "blessed," "essence," "divine feminine"), preferred sentence structures (often gentle, affirmative, and flowing), and the emotions you want to evoke (empowerment, serenity, connection).
• •The language should uplift and inspire.
• •Maintain Authenticity and Gentleness: Since products are "handmade and blessed," the copy should feel authentic, sincere, and caring.
• •Be Consistent Across All Touchpoints: Whether it's the website, any future social media, packaging, or email communication, the spiritual, empowering, and artisanal tone must be unwavering.
• •This builds trust and reinforces the brand's identity.

Social Perception

A brand that promotes inner peace, feminine empowerment, holistic well-being and connection to one's true self through handcrafted, high-quality energy jewelry and spiritual tools.

Copy Examples

• •Discover your inner radiance with our handcrafted energy jewelry.
• •Embrace your unique feminine power with our blessed Yoni Love Malas.
• •Find balance and healing through our collection of energy oils, infused with ancient wisdom.
• •Each piece is handmade and blessed, designed to be a source of energy in your daily life.
• •Connect with your true essence through the power of gemstones and sacred geometry.