Brand Tone

enthusiastic, community-focused, supportive, and approachable

Brand Values

• •Community
• •Passion for Disc Golf
• •Growth of the Sport
• •Quality & Selection
• •Support & Encouragement

Best Practices

• •Speak the Language of Disc Golfers: Use common disc golf terminology naturally (e.g., hyzer, anhyzer, birdie, fairway, plastic), but ensure it's understandable or briefly explained when targeting newer players.
• •Emphasize Community and Shared Passion: Frame messages around the collective enjoyment of the sport. Use inclusive language ("we," "us," "our community"). Celebrate player achievements and local events.
• •Maintain an Enthusiastic and Supportive Voice: Let your passion for disc golf shine through. Be encouraging, positive, and approachable. Avoid overly technical or exclusive language unless the context specifically calls for it (e.g., a detailed review for advanced players).
• •Be Authentic and Genuine: Share real experiences, tips, and excitement. If you're promoting a product, highlight how it genuinely helps a player's game or enjoyment.
• •Encourage Engagement: Ask questions, invite comments, and respond to your audience. This reinforces the community aspect and shows you're listening and value their input. Make calls to action clear but friendly (e.g., "Tag a friend who needs this!" or "Let us know your favorite disc in the comments!").

Social Perception

Generally perceived positively within the disc golf community, particularly in their local region. Customers and followers often praise their product selection, especially unique or custom discs, and their support for local events and players. They are seen as knowledgeable and passionate about disc golf. Their engagement with comments and messages on social media is often highlighted as a positive. The brand is viewed as being run by people who genuinely care about the sport and its community.

Copy Examples

• •Instagram Post (New Disc Arrival): Fresh plastic alert! 🚀 The [Disc Model] just landed at Cahaba, and it's ready to carve up some fairways. Perfect for that hyzer flip you've been working on or for reliable straight shots. Grab yours and let's see those birdies fly! #CahabaDiscCompany #DiscGolf #NewDiscDay #GrowTheSport #[DiscBrand]
• •Facebook Event Promotion: Who's ready for some friendly competition? Join us this Saturday at [Course Name] for the [Event Name]! We're stoked to support our local disc golf scene and see you all out there. All skill levels welcome – it's all about having fun and throwing some discs! Tag a friend who needs to be there! #DiscGolfCommunity #CahabaEvents #SupportLocalDiscGolf #AlabamaDiscGolf
• •Website Product Description (for a versatile midrange disc): Meet your new workhorse! The [Disc Name] is the reliable midrange you'll be reaching for shot after shot. Whether you need a smooth anhyzer, a dead-straight line, or a gentle fade, this disc delivers. Perfect for beginners building confidence and seasoned pros needing that go-to control. Add it to your bag and unlock new lines on the course!
• •Email Newsletter Snippet (Community Spotlight): Huge congrats to our local league winners this week! 🏆 We love seeing the passion and improvement out on the courses. At Cahaba, we believe the heart of disc golf is its amazing community. Keep throwing, keep growing, and keep supporting each other! #DiscGolfFamily #CahabaCommunity #PlayerSpotlight
• •YouTube Video Title & Description Intro: * Title: "Master the Backhand Drive! 3 Easy Tips to Add Distance & Accuracy" * Description Intro: Hey, disc golfers! Ready to add some serious power and precision to your backhand? In this video, we're breaking down three simple but effective tips that will help you crush your drives and lower your scores. Let's get to it! #DiscGolfTips #ImproveYourGame #CahabaDiscGolf