Brand Tone

Stylish, conscientious, and customer-focused. Balancing aspirational fashion with a commitment to quality and environmental responsibility.

Brand Values

• •Fashion-Forward Design
• •Quality
• •Customer Experience
• •Environmental Responsibility
• •Awareness & Action (related to ocean conservation)

Best Practices

• •Develop Clear Brand Voice Guidelines: Document the brand's personality, tone, and core values to ensure everyone creating content is aligned.
• •Always Link Back to Values: Ensure copy consistently reflects Upsea's core values, such as unique design, quality, and the emerging commitment to ocean conservation. For example, weave in mentions of the '1% For the Ocean' initiative where relevant and authentic.
• •Maintain Visual and Copy Consistency: Ensure that the tone of the copy aligns with the brand's visual aesthetic. If the visuals are trendy and aspirational, the copy should echo that.
• •Be Authentic and Transparent: In an era where consumers value authenticity, ensure claims (especially around sustainability and quality) are genuine and backed by action.
• •Clearly Communicate Production Processes: Clearly communicate aspects like the made-to-order model and what it means for delivery times.

Social Perception

Upsea aims to be perceived as a fashion-forward and environmentally responsible brand. The '1% For the Ocean' initiative is intended to foster a positive perception among environmentally conscious consumers, while the made-to-order model seeks to appeal to those who value sustainability and mindful consumption.

Copy Examples

• •Discover our latest collection of uniquely designed apparel, crafted from high-quality fabrics for the discerning fashion enthusiast.
• •Experience a personalized shopping journey with Upsea, where your satisfaction is our priority.
• •With every purchase, you're contributing to a cleaner ocean. 1% of our sales go directly to marine environmental protection organizations.
• •Embrace sustainable fashion with our made-to-order collection, reducing waste and minimizing our environmental impact.
• •Upsea: Where style meets sustainability. Explore our range of eco-conscious designs and make a positive impact with your fashion choices.