Tono de Marca

Elegant, aspirational, and culturally authentic, adapting to be more direct and engaging on dynamic platforms like TikTok.

Valores de Marca

• •Tradition & Authenticity
• •Craftsmanship & Quality
• •Elegance & Modernity
• •Customer Aspiration

Mejores Prácticas

• •Maintain a Lexicon of Elegance: Consistently use words like "elegant," "authentic," "handcrafted," "timeless," "sumptuous," and "refined" across all platforms to reinforce the brand's core identity.
• •Adapt the Channel, Not the Core Values: While the tone may become more direct on TikTok than on the website, the core values of tradition, elegance, and craftsmanship must remain central to the message.
• •Show, Don't Just Tell: Use high-quality visuals (photos and videos) that reflect the brand's elegant and aspirational tone. The copy should complement the visuals, not describe them literally. Let the craftsmanship speak for itself.
• •Incorporate Storytelling: Share brief stories about the inspiration behind a collection or the craftsmanship involved. This reinforces authenticity and builds a deeper connection with the audience, moving beyond a purely transactional relationship.
• •Actively Cultivate Social Proof: Encourage and feature user-generated content (with permission) and positive customer reviews. This will help build trust and validate the brand's claims of quality and elegance, addressing the current gap in social perception.

Percepción Social

Perceived as a specialized online boutique for elegant, traditional Moroccan formalwear with strong visual branding. However, there's a notable gap in social proof and trust signals due to a lack of widespread positive customer reviews, potentially leading to customer hesitation.

Ejemplos de Copy

• •Elegance is an attitude. Embrace yours in the 'Sourour' caftan, where timeless tradition is woven into every thread. Handcrafted in Morocco, designed for your unforgettable moments. Discover the collection via the link in our bio.
• •POV: You found the perfect caftan for Eid. Our new collection just dropped! Visit our showroom in Drancy or tap to shop now! #caftan #moroccan #weddingguest #fashion
• •The Takchita Mirage Bleu Nuit: A masterpiece of Moroccan craftsmanship. This sumptuous two-piece caftan, crafted from delicate chiffon and rich velvet, features intricate gold embroidery that captures the light with every movement. A perfect fusion of modern design and ancestral savoir-faire, designed to make you the center of attention at any celebration.
• •Searching for a show-stopping look for that upcoming wedding? Stop scrolling. Caftan Industry offers authentic, handcrafted Moroccan caftans that blend tradition with modern elegance. Enjoy free shipping on orders over €200. Find your dream caftan today.
• •A Touch of Gold, A World of Elegance. Be the first to experience our limited edition 'Mirage' collection. These exclusive pieces won't be restocked. Shop now for a look that is as unique as you are.