Brand Tone

sophisticated, passionate, and authentic

Brand Values

• •Quality
• •Tradition
• •Passion
• •Variety
• •Customer Experience

Best Practices

• •Embrace "La Dolce Vita": Infuse the copy with the spirit of the sweet life. Use descriptive and sensory language that evokes pleasure, relaxation, and the enjoyment of small moments.
• •Tell the Story Behind the Beans: Every coffee has a story. Share details about the origin of the beans, the roasting process, and the history of the brands to enrich the customer's understanding and appreciation.
• •Maintain a Sophisticated Aesthetic: Ensure that all visual content and written copy reflect the brand's commitment to quality and elegance. Use a consistent and professional visual style.
• •Educate with Passion: Share knowledge about coffee in an accessible and enthusiastic way. Create content that helps customers discover new flavors and brewing techniques, positioning the brand as an expert guide.
• •Foster a Community: Encourage interaction and sharing among customers. Use inclusive language that makes them feel part of a community of coffee lovers who share the same values and passion.

Social Perception

specialist and a trusted source for authentic Italian coffee. Customers see it as a premium retailer that values quality over mass-market appeal. The brand is associated with the enjoyable ritual of a coffee break, a concept deeply ingrained in Italian culture. The general public views CaffèStile as a purveyor of the genuine "caffè stile bar" (bar-style coffee) experience.

Copy Examples

• •Indulge in the rich aroma of Naples. Our Kimbo pods deliver an intense and decisive flavor, a true tribute to the Neapolitan coffee tradition. Your perfect espresso is just a click away.
• •Elevate your morning ritual. With CaffèStile, every cup is an invitation to savor the moment, a small daily luxury that transports you to the heart of Italy.
• •At CaffèStile, we don't just sell coffee; we share a passion. A passion born in the bustling cafés of Italy and brought directly to your home. Discover the tradition, taste the difference.
• •This week, explore the flavors of Sicily. Enjoy a 15% discount on all Zicaffè products and bring the authentic taste of Sicilian roasting into your kitchen.
• •What does your perfect coffee moment look like? A creamy cappuccino in the morning or a strong ristretto after dinner? Share your #CaffeStile moment with us.