Brand Tone

Welcoming & Friendly, Passionate & Proud, Quality-Conscious, Traditional yet Modern, Community-Oriented

Brand Values

• •Quality & Freshness
• •Tradition & Heritage
• •Passion & Care
• •Hospitality & Welcome
• •Authenticity & Genuineness
• •Customer Satisfaction

Best Practices

• •Always Emphasize Freshness and Quality: Continuously highlight the use of fresh, high-quality ingredients and the care taken in preparation. Use descriptive words that evoke taste and aroma.
• •Maintain a Warm and Welcoming Language: Use friendly, inviting language. Address the audience directly (e.g., "your daily treat," "we welcome you"). Incorporate words that convey comfort and familiarity.
• •Reference Tradition with Pride, but Keep it Relevant: Acknowledge the café's heritage (e.g., "Since 1958," "time-honored recipes") but connect it to the present-day experience and quality.
• •Be Authentic and Genuine: Let the passion for the products and service shine through. Avoid overly corporate or generic language. Share real moments and customer experiences when appropriate.
• •Localize and Connect: Emphasize the connection to Domodossola and the convenience of the station location. Use local references or language nuances where appropriate to build a stronger community bond.

Social Perception

Convenient Location, Good Quality Products, Pleasant Atmosphere, Efficient Service, Established & Reliable

Copy Examples

• •Instagram Post (Image of a fresh pastry and coffee): Since 1958, our passion has been serving you moments of pure joy. ✨ Start your day with the authentic taste of tradition and the aroma of freshly brewed coffee. Your little escape, right by the station. #CaffetteriaStazione #Domodossola #ItalianBreakfast #PassionForPastry #MorningRitual
• •Facebook Ad (Targeting locals for aperitivo): End your day the Italian way! 🇮🇹 Join us at Caffetteria Stazione for an authentic aperitivo. Quality bites, refreshing drinks, and that familiar, welcoming atmosphere you love. We're waiting for you! #AperitivoTime #DomodossolaNightlife #CaffetteriaStazione #ItalianLifestyle #AfterWorkDrinks
• •Website Homepage Snippet: More than just a café, we're a Domodossola tradition. For over 60 years, Caffetteria Stazione has been your trusted spot for genuine flavors, crafted with care and served with a smile. From your morning espresso to your evening aperitif, experience the warmth of Italian hospitality.
• •Promotional Flyer (Special offer): A taste of tradition, a moment for you. 🕰️ This week, enjoy our classic cappuccino and a freshly baked cornetto for just [Price]! Quality ingredients, generations of passion. Find us near the station! #CaffetteriaStazioneDeals #DomodossolaSpecials #SupportLocal
• •Instagram Story (Short video showing staff preparing drinks/food with a smile): Behind every coffee, every pastry, there's a story of passion. ❤️ Our team is dedicated to bringing you the best, every single day. Come say 'Ciao!' #MeetTheTeam #CaffetteriaStazioneFamily #DomodossolaCafe #DailyPassion