Brand Tone

Warm, Genuine, Neighborly, Personal, and Inviting.

Brand Values

• •Authenticity & Freshness
• •Hospitality & Community
• •Simplicity & Quality
• •Comfort & Rest
• •Inclusivity

Best Practices

• •Write from a Personal Perspective: Use "we" and "our" to create a sense of a personal, human-run establishment. The voice should feel like it's coming from the owner or a passionate staff member, not a marketing department.
• •Focus on Freshness and Simplicity: Always highlight the "homemade," "fresh," and "from scratch" aspects of the food. Use simple, descriptive words like "vibrant," "hearty," "rich," and "flavorful" rather than overly trendy or complex jargon.
• •Emphasize the "Welcome Home" Feeling: Use inviting and warm language. Phrases like "Join us," "We're happy to see you," or "Your cozy corner awaits" reinforce the café's role as a comfortable resting place.
• •Be Authentic in Visuals and Text: Continue using genuine, unpolished photos of the food and the café interior. The copy should match this authenticity—it should be straightforward, honest, and humble.
• •Engage with Community Directly: When responding to comments or reviews, maintain a personal and appreciative tone. Thank customers by name when possible and respond to feedback with genuine care, reinforcing the brand's core value of hospitality.

Social Perception

Perceived as a cherished, authentic, high-quality local spot offering excellent value and a personal touch, highly recommended for its freshness and memorable experience.

Copy Examples

• •Start your morning the Oba way. Fresh, vibrant, and made with love—just like a home-cooked meal. We're waiting for you. #CafferinoOba #HelsinkiBreakfast #HomeMade
• •Sometimes all you need is a moment of peace and a truly great cup of coffee. Our beans are carefully selected to bring you a rich, smooth experience with every sip. Take a break with us. #CafferinoOBA #HelsinkiCoffee #SimplePleasures
• •Come in and make yourself at home. We’re happy you’re here.
• •Tired of the usual? Escape to the Mediterranean with our fresh salads and hearty Pitaninis. Simple ingredients, unforgettable flavor. Your table is ready. #MediterraneanFood #HelsinkiEats
• •A little piece of heaven, made from scratch right here. Our homemade baklava is the perfect end (or beginning) to your day. #Baklava #HandmadeInHelsinki #CafferinoOba