Brand Tone

Passionate & Enthusiastic, Direct & Value-Oriented, Slightly Rebellious/Indie Spirit, Knowledgeable & Authoritative, Community-Focused, Dark & Intriguing

Brand Values

• •Championing Niche Genres
• •Supporting Authors
• •Offering Value
• •Innovation
• •Quality Storytelling
• •Independence

Best Practices

• •Embrace the Niche: Always lean into the core genres of British crime, horror, and steampunk. Use language and imagery that resonates with fans of these specific styles (e.g., "chilling," "gritty," "ingenious," "dark," "twisted").
• •Highlight "Indie" and "Value": Consistently remind customers of the benefits of buying direct from an independent publisher – supporting authors, unique selections, and better prices.
• •Speak to the "Caffeine Nights" Experience: Weave in the conceptual link between caffeine, late-night reading, and the immersive nature of their books. Use evocative language that suggests a dedicated, passionate reader.
• •Maintain an Authoritative yet Approachable Voice: Showcase expertise in the genres but remain accessible and enthusiastic. Avoid overly academic or elitist language; the "punk publisher" vibe implies a more grounded connection with readers.
• •Be Direct and Clear in Calls to Action: When promoting sales or new releases, be straightforward about the offer and how to get it. The value proposition is a key part of the brand.

Social Perception

Respected Niche Publisher, Author-Friendly, Go-To for Genre Fans, Trustworthy (for its niche), Innovative in Digital Space

Copy Examples

• •Lock your doors. Dim the lights. The latest chilling tale from Caffeine Nights Books is here to haunt your late-night reading. Dare to turn the page? Get your discounted copy direct from the source of British horror.
• •All aboard the airship! Journey to a world of gears, gadgets, and grit with our latest steampunk saga. Independent spirits and rebellious readers, find your next adventure here – and save when you buy direct. #SteampunkFiction #IndiePub
• •He knows the criminal mind. She uncovers the city's darkest secrets. Discover your next favourite British crime author at Caffeine Nights Books. We publish the stories that keep you guessing, at prices that don’t break the bank.
• •Tired of the same old stories? Caffeine Nights Books delivers electrifying British crime, horror, and steampunk fiction straight from the press to your doorstep. Cut out the middleman, support indie authors, and fuel your imagination for less. Your next unputdownable read awaits.
• •Late nights? Dark tales? We've got the fuel. ☕📚 Explore our exclusive bookish merch and signature coffee blends, perfectly paired with our gripping crime, horror, and steampunk reads. What's brewing in your #CaffeineNights?