Brand Tone

Traditional & Heritage-Focused, Passionate & Quality-Driven, Authentic Italian, Approachable & Customer-Oriented, Refined & Elegant, Sobriety & Substance

Brand Values

• •Quality
• •Tradition & Heritage
• •Responsibility
• •Passion for Coffee
• •Integrity & Sobriety
• •Customer Focus

Best Practices

• •Embrace Heritage Storytelling: Consistently weave the 'since 1946,' family tradition, and artisan roasting narrative into product descriptions, social media posts, and 'About Us' sections. This reinforces authenticity and experience.
• •Prioritize Quality in Language: Use words that convey craftsmanship, premium ingredients, and meticulous processes (e.g., 'carefully selected beans,' 'artisan roasted,' 'rich aroma,' 'velvety crema'). Avoid overly trendy or slang terms that might dilute the sense of tradition and quality.
• •Maintain an Authentic Italian Voice: While the primary language for this report is English, if creating Italian copy, ensure it reflects genuine Italian passion for coffee. For international audiences, subtly emphasize the 'Made in Italy' aspect and the cultural significance of Italian espresso.
• •Be Warm and Approachable, Yet Professional: Reflect the company's desire to be a source of pride for its community and customers. Customer service interactions and social media responses should be friendly, helpful, and demonstrate a genuine passion for their products, while still maintaining a professional demeanor that aligns with a long-standing business.
• •Focus on Substance and Integrity: Let the quality of the product and the brand's history do the heavy lifting. Copy should be honest and straightforward, reflecting the value of 'sobriety' and 'substance before form.' Avoid excessive hype or claims that can't be substantiated.

Social Perception

Positive, Respected Local Roaster, Reliable, Passionate Experts, Good Value

Copy Examples

• •Headline: Since 1946, Every Sip Tells Our Story. Body: Experience the legacy of Caffè Borghi. Three generations of artisan roasters dedicated to the perfect Italian espresso. Taste the tradition.
• •Headline: The Soul of Italian Coffee, From Our Family to Yours. Body: At Caffè Borghi, coffee is more than a drink; it's a ritual. We pour our passion and Modena heritage into every blend, ensuring a quality that speaks for itself.
• •Headline: True Quality Needs No Fanfare. Just Exceptional Coffee. Body: We believe in substance over show. Our commitment since 1946: meticulously roasted beans for a genuinely superior coffee experience. Discover the Caffè Borghi difference.
• •Headline: Your Daily Ritual, Elevated. Body: Caffè Borghi – where Italian tradition meets uncompromising quality. From the robust crema to the rich aroma, make your coffee moment truly special.
• •Headline: More Than Coffee. It's Caffè Borghi. Body: Join a community built on a shared love for authentic Italian espresso. For us, it’s about responsibility, integrity, and the simple joy of a perfectly brewed cup.