Tono de Marca

friendly, passionate, and educational

Valores de Marca

• •Quality and Origin
• •Passion and Community
• •Education and Transparency
• •Accessibility

Mejores Prácticas

• •Always Be Passionate: Every piece of content should radiate genuine love for coffee. Use enthusiastic and positive language. Instead of "Buy our coffee," try "Discover the flavor that will change your mornings."
• •Educate, Don't Just Sell: Frame promotional content around a learning opportunity. A discount on a specific bean can be an invitation to "experiment with the flavors of Brazil." This adds value beyond the product itself.
• •Maintain the "Vosotros" Form: Consistently use the "vosotros" form in Spanish communications. This has become a key part of the brand's friendly and familiar voice, distinguishing it from more formal brands.
• •Use Emojis and Casual Language Strategically: Incorporate emojis (☕, ✨, ❤️) and informal phrases to keep the tone light and approachable, especially on social media. This makes the brand feel more human and relatable.
• •Keep it Simple and Clear: When explaining coffee concepts, avoid overly technical jargon. The goal is to make specialty coffee accessible to everyone, so break down information into easy-to-digest, fun-to-read snippets.

Percepción Social

The brand is perceived as a passionate and knowledgeable source for high-quality coffee. Their online presence, particularly on TikTok, is geared towards educating followers and sharing their love for the product. With over 6,000 followers and 11,000 likes on TikTok, they have cultivated an engaged community that is interested in learning more about coffee. The content focuses on curiosities and educational snippets, which positions them as a go-to resource for coffee lovers. Customer interactions and reviews are not widely available in public forums, suggesting that engagement is primarily concentrated on their own social channels. The overall perception is that of a modern, digitally-savvy small business dedicated to its craft.

Ejemplos de Copy

• •¿Listos para un nuevo viaje de sabor? ✈️ Les presentamos nuestro nuevo café de Nicaragua Nueva Segovia. Esperen notas a chocolate y un dulzor que enamora. ¡Perfecto para empezar el día con una sonrisa! Cuéntennos, ¿cómo les gusta preparar su primer café del día? #CaféDeOrigen #Nicaragua #AmantesDelCafé #CaféYPaQueMas
• •¡Más café, más sonrisas! Este fin de semana, llévate un 20% de descuento en todos nuestros packs. Es la excusa perfecta para probar algo nuevo o para abastecerte de tu favorito. Porque sabemos que un buen día empieza con un buen café.
• •¿Sabías que el molido de tu café lo cambia TODO? 🤔 Un molido grueso es ideal para prensa francesa, mientras que uno fino es para espresso. ¡Pequeños detalles, gran diferencia! Dale like si aprendiste algo nuevo. #CoffeeTips #AprendeConTikTok #BaristaEnCasa #SpecialtyCoffee
• •¡Ey, cafetero! Tenemos algo para ti... Hola [Customer Name], notamos que te encanta el buen café, ¡y a nosotros nos encanta compartirlo! Por eso, te regalamos un 10% de descuento en tu próximo pedido. Prometemos solo enviarte cositas que te interesen, como novedades y promos exclusivas. Gracias por compartir nuestra pasión. 😊
• •¿Cansado del café de siempre? Dale una oportunidad a tus mañanas. En 'Café y pa` que más' te traemos granos de orígenes increíbles directo a tu casa. Olvídate del café amargo y descubre un mundo de sabores. ¡Visita nuestra web y encuentra tu nuevo favorito!