Brand Tone

informative, straightforward, and quality-focused

Brand Values

• •Quality and Craftsmanship
• •Authenticity and Transparency
• •Expertise
• •Simplicity

Best Practices

• •Lead with the Origin Story: Always highlight the origin of the beans. Use the farm, region, and altitude in your descriptions to reinforce authenticity and quality.
• •Use Sensory Language: Focus on taste, aroma, and body. Use descriptive adjectives like 'bright,' 'robust,' 'nutty,' 'fruity,' and 'smooth' to paint a picture for the customer.
• •Maintain a Professional and Educational Voice: Position the brand as an expert. Share brewing tips, information about different processing methods, or details about the farms you work with.
• •Keep it Clean and Simple: Your copy should mirror the minimalist design of the website. Be direct, clear, and focused on the product. Avoid overly casual slang or hype-driven language.
• •Emphasize Quality Over Price: While price is a factor, the copy should justify it by focusing on the superior quality, ethical sourcing, and expert roasting of the coffee. Frame it as an investment in a better coffee experience.

Social Perception

The brand is likely perceived as a purveyor of high-quality, specialty coffee. Customers would view Cafeto de Villa as a trustworthy and knowledgeable source for coffee enthusiasts. The lack of a wider online footprint means the brand has a neutral social perception, as it has not yet entered broader public conversation.

Copy Examples

• •Discover the taste of the Kenyan highlands. Our new KENYA TOP AA MASSAI beans, grown at high altitudes, offer a bright acidity and complex flavor profile. Perfect for your morning filter brew. #CafetoDeVilla #SpecialtyCoffee #KenyaCoffee #NewArrival
• •Begin your journey into the world of specialty coffee. Our 'Iniciación al buen café' pack is curated to introduce your palate to the finest single-origin flavors. Taste the difference. Explore the world, one cup at a time.
• •A harmonious blend from Finca Olivos. Experience a smooth, balanced cup with notes of milk chocolate and a hint of stone fruit. This versatile blend is perfect for both espresso and drip coffee, offering a comforting and delicious experience with every sip.
• •This week, we're celebrating the rich flavors of South America. From the nutty, chocolatey notes of our Brasil Fazenda Boavista to the bright, fruity profile of our Colombia Finca El Paraiso, explore the diverse tastes of a continent renowned for its coffee. Order now and get 10% off all South American coffees.
• •Tired of mediocre coffee? At Cafeto de Villa, we source and roast only the finest specialty coffee beans from around the world. Elevate your coffee ritual. Taste the quality. Shop our collection.