Brand Tone

Professional, Proudly Mexican/Chiapanecan, Quality-Driven, Sustainable and Responsible, Innovative

Brand Values

• •Quality
• •Sustainability
• •Innovation
• •Mexican Heritage/Community Focus
• •Customer Solutions
• •Adding Value

Best Practices

• •Develop a Brand Voice Guide: Clearly define CAFESCA's tone (Professional, Proudly Mexican, Quality-Driven, Sustainable, Innovative), personality traits, vocabulary (words to use/avoid), and grammar style. Share this guide with everyone who creates content.
• •Emphasize Core Values Consistently: Ensure that key values like "Quality," "Sustainability," "Innovation," and "Mexican Heritage" are woven into messaging across all platforms, whether it's a B2B pitch, a social media post, or website copy.
• •Balance Professionalism with Passion: While maintaining a professional tone, especially for B2B communications, infuse copy with genuine passion for coffee, Mexican origin, and sustainable practices to connect on an emotional level.
• •Tailor to the Audience & Platform, but Maintain Core Tone: While the specific message might change for LinkedIn (more corporate) versus Instagram (more visual and engaging), the underlying tone of expertise, quality, and pride should remain consistent.
• •Regularly Audit and Review Content: Periodically review all external communications (website, social media, brochures, sales materials) to ensure they align with the defined brand tone and values. Provide feedback and training to content creators as needed.

Social Perception

Industry Leader/Expert, B2B Focus, Quality Producer, Sustainable Entity, Local Pride

Copy Examples

• •CAFESCA: The Art of Mexican Coffee, Perfected by Science. From the heart of Chiapas, we bring you coffee that’s more than a drink – it's an experience. As Mexico's only freeze-dried coffee artisans, we blend tradition with innovation to deliver unparalleled quality and flavor in every granule. Discover the CAFESCA difference.
• •Taste the Future of Coffee. Sustainably Sourced, Expertly Crafted. At CAFESCA, we believe in coffee that’s good for you and the planet. Our commitment to sustainable farming and cutting-edge freeze-drying technology means you get the richest aroma and taste, while supporting Mexican coffee communities. Partner with CAFESCA for a brighter coffee future.
• •Elevate Your Brand with CAFESCA's Premium Coffee Solutions. Unlock the secret to exceptional coffee offerings. CAFESCA provides bespoke freeze-dried, instant, and roasted coffee solutions for private labels and food service. With our stringent quality controls and deep Mexican coffee heritage, your customers will taste the excellence. Let's create something extraordinary together.
• •CAFESCA: Generations of Coffee Wisdom, Captured in an Instant. Rooted in over 80 years of Mexican coffee expertise, CAFESCA is where heritage meets innovation. We are dedicated to preserving the authentic taste of Chiapas through our advanced freeze-drying process, ensuring every cup reflects our passion for quality and our respect for the land and its people.
• •More Than Coffee. It's a Commitment. It's CAFESCA. We're not just the leading freeze-dried coffee producer in Mexico; we're a partner to our farmers, a steward of the environment, and a purveyor of exceptional coffee experiences. From bean to cup, our values of quality, sustainability, and innovation shine through. Experience the dedication in every sip.