Brand Tone

Friendly, modern, passionate, approachable, inclusive, and dynamic.

Brand Values

• •Quality
• •Innovation
• •Customer Experience
• •Inclusivity
• •Passion

Best Practices

• •Maintain a Friendly and Approachable Tone: Use conversational language and avoid overly technical jargon unless explaining a specific coffee characteristic. Phrases like "good vibes" and inclusive language should be used consistently.
• •Emphasize Quality and Origin: Always highlight that the coffee is "specialty" and from "the high-altitudes of Veracruz." This reinforces the brand's commitment to quality and its Mexican heritage.
• •Showcase Innovation: Regularly feature the more unique items on the menu, such as the coffee mixology and carajillos, to differentiate the brand from competitors.
• •Leverage Social Proof: Share positive customer testimonials and photos from events (with permission) to build trust and showcase the brand in action. This reinforces the positive social perception.
• •Use High-Quality Visuals: Accompany all copy with professional and aesthetically pleasing photos and videos that reflect the modern and clean image of the brand. The visuals should be as high-quality as the coffee they represent.

Social Perception

Overwhelmingly positive, seen as a reliable and high-quality vendor that adds a unique and sophisticated touch to events. Perceived as professional, innovative, and a provider of a premium experience.

Copy Examples

• •From the high mountains of Veracruz to your cup. ✨ Discover the authentic flavor of Mexico with our specialty coffee. #CafeRule #CafeDeAltura #HechoEnMexico
• •Tired of the same old event catering? Elevate your next celebration with a specialty coffee bar from Café Rulé! Surprise your guests with artisanal carajillos and a unique coffee experience they won't forget. Get a quote today! #EventosCDMX #CoffeeBreak #BodasConEstilo
• •Your daily energy, redefined. Our Cold Brew is smooth, potent, and ready for anything. Perfect for the gym, the office, or wherever your day takes you. #ColdBrew #EnergiaNatural #CafeRule
• •What's your go-to coffee for a morning boost? A classic Americano or an intense Espresso? Vote now! 👇 #CoffeeLovers #Encuesta #CafeDelDia
• •We love being a part of your special moments! ❤️ Thank you, Tamara, for your wonderful words. Making your events unforgettable is what drives us. #ClientesFelices #BodasMexico #CafeParaEventos