Brand Tone

Authentic, Warm & Welcoming, Proud & Passionate, Traditional, Elegant & Classy

Brand Values

• •Family & Legacy
• •Quality & Craftsmanship
• •Authenticity & Origin
• •Hospitality & Service
• •Community & Culture

Best Practices

• •Embrace Storytelling: Consistently weave in elements of the family history, the hacienda's heritage, and the passion passed down through generations. This reinforces authenticity and warmth.
• •Use Warm, Familial Language: Incorporate words that evoke comfort, tradition, and a personal connection (e.g., "family," "heritage," "abuelos," "home," "heart"). Keep the tone welcoming and approachable.
• •Highlight Puerto Rican Pride: Proudly mention the origin (Mayagüez, Puerto Rico) and the unique qualities of Puerto Rican Arabica coffee. Use Spanish phrases where appropriate and authentic (e.g., "Sabor de mi Tierra").
• •Focus on Quality and Craftsmanship: Consistently emphasize the premium nature of the coffee – its 100% Arabica beans, careful cultivation, and the "Taste, Elegance, and Class" it represents.
• •Maintain Visual Consistency: Ensure that the language used in copy aligns with the visuals on the website and social media – images of the farm, family, and the natural beauty of Puerto Rico, which often evoke a sense of tradition and natural quality.

Social Perception

Café Mis Abuelos is perceived very positively by its customers and the public. It's seen as a high-quality, authentic Puerto Rican coffee brand with a rich family heritage. Customers appreciate the taste and smoothness of the coffee, often describing it as one of the best they've tried. The brand story and the family's involvement create a strong emotional connection with consumers. There's a sense of pride among Puerto Rican consumers and an appreciation for the "taste of home" it offers, even to those abroad. The hacienda tours are seen as a valuable and enjoyable agrotourism experience, further enhancing the brand's image.

Copy Examples

• •Café Mis Abuelos: Generations of Puerto Rican Passion, Brewed in Every Cup. From the high mountains of Mayagüez to your morning ritual, experience the authentic taste of 100% Arabica coffee, nurtured by our family for generations. It's more than coffee, it's a tradition. #TasteTheLegacy #PuertoRicanCoffee
• •Discover the Soul of Puerto Rican Coffee. Visit Hacienda Mis Abuelos. Walk through our fields, learn our family's story, and savor the freshest coffee straight from the source. An unforgettable journey of taste, elegance, and class awaits. Book your tour today! #CafeMisAbuelos #HaciendaLife #CoffeeTourism
• •Not Just Coffee. It's a Hug from Home. For those who cherish authentic Puerto Rican flavor, Café Mis Abuelos delivers. Smooth, rich, and full of heart – just like Abuela used to make. Find your warmth in every bag. #PuertoRicoEnUnaTaza #FamilyTradition
• •The Difference is Dedication. The Taste is Mis Abuelos. We meticulously oversee every step, from bean to bag, ensuring a premium coffee experience. Experience the dedication in our 100% Arabica, single-origin brew. "Taste, Elegance, and Class, All in One Coffee." #QualityCoffee #CraftedWithCare
• •Share More Than Just Coffee. Share a Story. Café Mis Abuelos is the perfect gift for those who appreciate authenticity and exceptional taste. Give the gift of Puerto Rican heritage and a truly special coffee experience. #GourmetGift #MisAbuelosCoffee #ShareTheWarmth