Tono de Marca

Witty, relatable, motivational, and casual, communicating in a friendly and informal manner with playful puns and culturally specific phrases. It embodies the voice of a friend who loves coffee, good conversation, and positive energy.

Valores de Marca

• •Community
• •Positivity and Empowerment
• •Cultural Celebration
• •Humor and Lightheartedness

Mejores Prácticas

• •Lead with 'Good Vibes': Every piece of copy, from error messages to promotional emails, should feel positive, encouraging, and friendly. Avoid overly corporate or negative language.
• •Embrace the Spanglish: Continue to naturally weave in Spanish and culturally relevant terms like "Cafecito," "Chisme," and "Dale." This reinforces the brand's unique identity and connects with its core audience.
• •Keep it Witty and Concise: Use clever wordplay and puns related to coffee and daily life. The copy should be easy to read and shareable, much like a meme or a witty tweet.
• •Focus on "We," Not "I": Use inclusive language. Phrases like "Join the club," "We're all powered by...," and "Our community" make customers feel like they are part of a group, reinforcing the "Club" value.
• •Tell a Story: Frame products not just as items, but as part of a lifestyle. The copy should sell a feeling—the comfort of the first coffee in the morning, the fun of a chat with friends, or a boost of motivation.

Percepción Social

Designed to be perceived as fun, stylish, and inclusive, appealing to a niche audience of coffee lovers, particularly within the Latin community, who appreciate modern design and clever slogans. Currently, its lack of visibility limits its social perception to a very small audience.

Ejemplos de Copy

• •Your two daily essentials: a hot cafecito and a bag that holds all the secrets (and your laptop). 😉 Tag your chisme partner in crime! #CafecitoCoffeeClub #GoodVibesOnly
• •Wear your mantra. This sweatshirt is more than just cozy—it's a state of mind. Made from ultra-soft fleece for those days when you need a little extra comfort and a lot more espresso. It’s the perfect uniform for conquering deadlines, running errands, or simply vibing. Because life is too short for bad coffee and bad moods.
• •Hey, Feeling the mid-week slump? We've got the cure. While we can't ship you a cafecito, we can send you the next best thing: gear that's all about those good coffee vibes. Find your new favorite tee and wear your love for cafecito on your sleeve. Shop the new collection and get back to feeling great.
• •Good Vibe Attire. Powered by Cafecito. Shop Now.
• •Thanks for joining the Club! We're so glad you're here. We hope our gear brings a little extra joy and good energy to your day. Now, go pour yourself a cafecito—you've earned it. Stay awesome, The Cafecito Coffee Club Team.