Brand Tone

Gourmet & Premium, Authentic & Costa Rican, Passionate & Experiential, Trustworthy & Established, Conscious & Responsible

Brand Values

• •Excellence & Quality
• •Authenticity & Origin
• •Customer Delight & Experience
• •Sustainability & Social Awareness
• •Integrity
• •Curiosity & Growth

Best Practices

• •Emphasize Origin Story & Heritage: Consistently weave in the narrative of Café Britt’s Costa Rican roots, its pioneering spirit, and its long-standing tradition of quality. This builds authenticity and trust.
• •Use Sensory & Evocative Language: Describe the coffee and chocolates with rich, sensory details (aroma, flavor notes, texture) that evoke the gourmet experience and the beauty of Costa Rica.
• •Highlight Quality & Certifications Subtly: Mention commitment to gourmet standards, awards, or certifications (like ISO, organic, sustainable practices) not just as facts, but as reassurances of the premium experience the customer is investing in.
• •Foster a Sense of Connection & Community: Speak to the customer as someone who appreciates quality, culture, and perhaps has a fondness for Costa Rica. Use inclusive language that invites them into the Café Britt "family" or experience.
• •Maintain a Tone of Passionate Expertise: Write with confidence and a clear love for coffee, chocolate, and Costa Rican culture, positioning the brand as a knowledgeable and enthusiastic guide to these delights.

Social Perception

High-Quality Souvenir, Symbol of Costa Rica, Trusted Gourmet Brand, Experiential Brand, Reliable and Reputable

Copy Examples

• •Headline: Taste the Soul of Costa Rica, One Cup at a Time. Body: For over 38 years, Café Britt has passionately crafted gourmet coffee from the heart of Costa Rica. Each bean tells a story of rich volcanic soil, dedicated farmers, and a commitment to pure, authentic flavor. Discover your perfect brew and let the vibrant spirit of Pura Vida awaken your senses.
• •Headline: More Than Coffee, It's a Connection. Body: Remember that breathtaking Costa Rican sunset? That feeling of adventure? Relive those moments with Café Britt. We roast our beans at their origin, capturing the true essence of our land, so every sip transports you back to the magic. It’s your daily ritual, elevated.
• •Headline: The Art of Gourmet, The Heart of Sustainability. Body: Indulge in the exceptional taste of Café Britt, knowing it’s crafted with care for both you and the planet. From supporting local communities to pioneering sustainable farming, our commitment to excellence goes beyond the bean. Taste the difference passion and responsibility make.
• •Headline: Unwrap Costa Rican Tradition: Gourmet Chocolates by Café Britt. Body: Beyond our world-renowned coffee, discover the decadent allure of Café Britt chocolates. Handcrafted with the same dedication to quality and the rich flavors of our homeland, they are the perfect indulgence or a cherished gift. Experience a new facet of Costa Rican gourmet.
• •Headline: Elevate Your Mornings: Become Your Own Barista with Café Britt. Body: Don't just drink coffee, experience it. Explore our curated selection of single-origin roasts, premium blends, and elegant coffee accessories. With Café Britt, you have everything you need to transform your home into your favorite café, infused with Costa Rican passion.