Brand Tone

Friendly, Welcoming, Professional, Expert, Aspirational, Pampering, Passionate, Enthusiastic, Modern and Chic

Brand Values

• •Customer Satisfaction & Experience
• •Quality
• •Expertise and Personalization
• •Well-being and Self-Care
• •Innovation & Trend-Consciousness

Best Practices

• •Always Emphasize the "And": Consistently highlight the unique dual offering – "beauty *and* coffee," "expertise *and* a warm welcome," "pampering *and* a friendly chat." This reinforces the core concept.
• •Use Welcoming and Inclusive Language: Employ words that feel inviting, friendly, and approachable (e.g., "your moment," "join us," "we're here for you," "welcome"). Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Showcase Expertise with Confidence, Not Arrogance: Talk about skilled staff, quality products, and results in a way that builds trust. Use phrases like "expertly applied," "our skilled therapists," "trusted Belgian brands."
• •Infuse a Sense of Indulgence and Self-Care: Use evocative language that appeals to the desire for relaxation, pampering, and feeling good (e.g., "escape," "rejuvenate," "indulge," "treat yourself," "your sanctuary").
• •Maintain Visual and Verbal Consistency: Ensure the chic, modern, and clean aesthetic seen on Instagram is reflected in the language – keep it fresh, positive, and stylish. Use emojis thoughtfully to enhance the friendly and enthusiastic tone where appropriate (especially on social media).

Social Perception

Highly Positive, Trusted, A Treat Destination, Community Hub (locally)

Copy Examples

• •Your moment, your beauty. ✨ Step into Café Beauté, where expert hands and a warm welcome await. Sip on your favourite latte while we pamper you to perfection. From flawless nails to glowing skin, discover your most radiant self with us. Book your escape today!
• •Beauty meets brew! ☕💅 At Café Beauté, we blend the art of beauty with the comfort of your favourite coffee spot. Join us for a rejuvenating treatment and a delicious drink in our chic salon. Because you deserve the best of both worlds. Visit us in Hasselt or Mol!
• •Passionate about beauty, powered by expertise. Our team at Café Beauté uses only the finest products, including Belgian favourite Cent Pur Cent, to bring out your natural glow. Get personalized advice and treatments you can trust. Your beauty journey starts here.
• •Leave your worries at the door and let us take care of you. 😊 Café Beauté is more than just a salon; it's your sanctuary for relaxation and self-care. Enjoy a friendly chat, a soothing ambiance, and treatments that make you feel brand new. What are you treating yourself to this week?
• •More than just beauty, it's a vibe! 💖 Café Beauté is your unique beauty & coffee bar experience in the heart of [City/Region, e.g., Limburg]. Shop your favourite skincare, get expert advice, enjoy a workshop, or simply unwind with a coffee. We can't wait to see you!