Brand Tone

Friendly, welcoming, community-oriented, approachable, encouraging, supportive, relaxed, playful.

Brand Values

• •Community
• •Creativity and Self-Expression
• •Inclusivity and Accessibility
• •Support and Education
• •Social Responsibility

Best Practices

• •Emphasize "We" and "You": Use inclusive language that fosters a sense of community. Phrases like "Join our community," "We're here to help you," and "Your creative space" reinforce the brand's welcoming nature.
• •Tell Your Story: Regularly incorporate the founding story of friendship and community into your marketing materials. This authentic narrative resonates with customers and reinforces your core values.
• •Showcase Your Community: Feature photos and testimonials from your students and members (with their permission). This user-generated content is a powerful endorsement of your brand's friendly and supportive environment.
• •Keep it Encouraging and Positive: The language should always be uplifting and never intimidating. Avoid overly technical jargon when speaking to a general audience. Focus on the joy and relaxation of the creative process.
• •Maintain a Friendly and Approachable Voice in All Communications: From social media captions to email responses, ensure the tone is consistently warm and personable. Use a conversational style that makes people feel like they're talking to a friend.

Social Perception

Very positive. Perceived as a high-quality pottery studio with a strong sense of community, warm, welcoming environment, friendly staff, and well-maintained facilities. Recommended as one of the best in Vancouver, emphasizing its social aspect and opportunities for connection.

Copy Examples

• •Your new creative community is waiting. Discover the joy of creating with clay in a space that feels like home. Whether you're a total beginner or a seasoned pro, our studio is your place to learn, laugh, and make something beautiful. Tag a friend you'd love to bring to a pottery class! #CafeAuClay #VancouverPottery #ClayCommunity #PotteryClasses #GetYourHandsDirty
• •Unwind and Create. Join a Pottery Class at Café au Clay. Looking for a new way to relax and express your creativity? Our beginner-friendly pottery classes are the perfect escape. Learn from our friendly instructors in a warm, welcoming studio. No experience necessary! Click to book your spot and start your pottery journey. Call to Action: Book Now
• •More Than a Studio. It's a Community. Find your creative spark with pottery classes, workshops, and memberships at Café au Clay Studios in the heart of Vancouver. Button: Explore Our Classes
• •New Workshops, Fresh Clay, and a Spot Just for You! Get your hands muddy with our new July workshops and see what's new in the studio.
• •Celebrate Your Next Event with Clay! Birthday parties, team-building events, or a fun night out with friends make it memorable at Café au Clay! Our private parties offer a unique and creative experience for everyone. We provide the space, the materials, and the fun. You just bring your crew! Contact us to book your private pottery party today.