Brand Tone

Conscious, Informative, Encouraging, Positive, Authentic

Brand Values

• •Sustainability
• •Environmental Responsibility
• •Conscious Consumption
• •Health & Well-being
• •Quality & Efficacy
• •Community & Empowerment

Best Practices

• •Develop a Brand Voice Guide: Document Econua's specific tone (Conscious, Informative, Encouraging, Positive, Authentic), key vocabulary (e.g., "sustainable," "eco-friendly," "conscious," "mindful," "planet-friendly"), and things to avoid (e.g., fear-mongering, overly technical jargon without explanation, greenwashing terms).
• •Focus on "Why" and "How": Consistently communicate *why* sustainability is important (the brand's mission and values) and *how* your products empower customers to live more sustainably. Connect product features to tangible benefits for the user and the planet.
• •Embrace Storytelling: Share the brand's origin story, customer success stories (with permission), and the journey behind sourcing or designing products. Stories create emotional connections and reinforce values authentically.
• •Be Educational and Empowering, Not Preachy: Provide valuable information, tips, and advice that help customers make informed choices. Frame sustainability as an empowering and positive journey, not a set of restrictive rules. Avoid language that could make people feel guilty.
• •Maintain Visual Consistency: Ensure that the language used in copywriting is reflected in and supported by the visual elements (photography, graphics, colors) across all platforms. The earthy, clean, and natural aesthetic should complement the caring and conscious tone of the text.

Social Perception

Ethical & Trustworthy, Purpose-Driven, High-Quality Niche Provider, Helpful & Supportive, Aspirational yet Accessible

Copy Examples

• •Gentle on your skin, kinder to our planet. ✨ Make the switch to our ultra-soft Reusable Makeup Remover Pads and say goodbye to single-use waste. Cleanse, reuse, and feel good knowing you're making a difference, one beautiful pad at a time. #Econua #SustainableBeauty #ZeroWasteLiving #EcoFriendly
• •Did you know millions of plastic toothbrushes end up in landfills every year? 😔 Our Bamboo Toothbrushes are a simple swap with a big impact! Biodegradable, naturally antimicrobial, and oh-so-stylish for your bathroom. Ready to brush better? Tap to shop! #EcoChoice #PlasticFree #SustainableSwaps #HealthyPlanet
• •It started with a simple question: How can we do better for our Earth? At Econua, we believe small changes create big waves. We're dedicated to bringing you beautiful, effective, and sustainable alternatives to everyday essentials, helping you live a little lighter on the planet. Join our journey. 🌿 #LoveEconua #ConsciousLiving #OurPlanetOurHome
• •Transform your kitchen into an eco-haven! 💚 From reusable food wraps that keep your food fresh without the cling film, to durable silicone bags perfect for storage or sous vide – our new kitchen collection makes sustainable living deliciously simple. Explore the range and cook up some kindness for the Earth! #EconuaKitchen #SustainableHome #ZeroWasteKitchen #EcoFriendlyLiving
• •What's one small eco-change you've made recently that you're proud of? Share your wins in the comments below! 👇 We love hearing how our community is making a positive impact. Let's inspire each other! #EconuaCommunity #EcoWarriors #SmallChangesBigImpact #SustainableJourney