Brand Tone

Empathetic & Supportive, Informative & Expert, Hopeful & Empowering, Community-Oriented, Accessible & Friendly

Brand Values

• •Innovation
• •Quality of Life
• •Empowerment & Independence
• •Inclusivity & Accessibility
• •Compassion & Understanding
• •Functionality & Style

Best Practices

• •Always Prioritize the User's Perspective: Write for them and to them. Use 'you' and 'your' to make it personal. Address their known challenges and aspirations directly and empathetically.
• •Focus on Benefits, Not Just Features: While the technology is important, emphasize what it does for the user – restores confidence, enables activity, prevents falls, provides comfort.
• •Maintain a Hopeful and Positive Outlook: While acknowledging difficulties, the overall message should be one of empowerment, possibility, and improved quality of life.
• •Use Clear, Accessible Language: Avoid overly technical jargon unless explaining a specific concept, and even then, break it down simply. The goal is to be understood easily by everyone.
• •Incorporate Authentic Voices: Leverage testimonials and user stories genuinely. This reinforces the brand's values and builds trust and community. Ensure the language used in brand communications echoes the positive and grateful sentiments expressed by actual users.

Social Perception

Life-Changing Solution, Trustworthy & Credible, High Quality & Effective, Caring & Customer-Focused, Stylish for Adaptive Wear

Copy Examples

• •Headline: Rediscover Your Stride. Experience the Freedom of Cadense. Body: Living with walking difficulties doesn't mean compromising on your independence. Our innovative adaptive shoes are engineered to help you navigate life with greater confidence and ease. Walk smoother, feel more secure, and embrace every step.
• •Social Media Post: 'I haven't fallen at all since I got my Cadense shoes!' - Sarah M. Stories like Sarah's inspire us every day. Our patented variable friction technology is designed to help you glide over obstacles, so you can focus on where you're going, not how you'll get there. Learn more about how Cadense can change your walk (link in bio). #WalkWithoutLimits #AdaptiveFootwear #MobilityJourney
• •Product Description Snippet: More than just a shoe, it's a partner in your mobility. The Cadense Original features an easy one-hand Velcro closure, a cloud-like cushioned sole, and our groundbreaking slide technology to help you move effortlessly and safely, indoors and out.
• •Email Subject Line: Step into a More Confident You with Cadense. Email Body Snippet: Tired of worrying about uneven surfaces or the fear of tripping? At Cadense, we believe everyone deserves to walk with confidence. Our adaptive shoes are thoughtfully designed by experts and loved by thousands who are now enjoying a more active life. See the difference for yourself.
• •Ad Copy: Don't Let Walking Challenges Hold You Back. Cadense adaptive shoes offer a revolutionary approach to mobility. Engineered for safety, designed for life. Move easier, live fuller.