Tono de Marca

inspirational, mindful, and personal

Valores de Marca

• •Self-Care and Well-being
• •Individuality and Self-Expression
• •Quality and Sustainability
• •Community
• •Sensory Experience

Mejores Prácticas

• •Lead with the "Why": Always connect the copy back to the brand's origin story—the search for stillness, the celebration of individuality, and the healing power of scent and sound.
• •Use Inspirational and Empathetic Language: Employ words that uplift and validate, such as "embrace," "illuminate," "transform," "peace," and "your rhythm." The tone should feel like a supportive friend.
• •Highlight the Dual Sensory Experience: Never mention the candle without its playlist. The QR code and the curated music are the brand's biggest differentiators and should be a key feature in all product-related copy.
• •Weave in Quality and Values: Subtly remind customers of the product's quality (hand-poured, soy wax, clean scent) within the narrative of self-care and luxury.
• •Maintain a Personal Founder's Voice: Continue to share personal stories and messages from Taelor. This authentic connection builds community and reinforces the brand's core message that "this is not just a candle company, it's community."

Percepción Social

Customers perceive Cadence Candle Co. very positively. Reviews frequently praise the unique and powerful scents that can fill a large room. Many customers become repeat purchasers after receiving a candle as a gift. The aesthetic of the candles is also highly regarded, with some customers noting they are "so pretty I'm scared to light it." The most significant and unique point of positive feedback is the pairing of candles with a handcrafted music playlist, which customers find enhances the overall experience and "vibe." The brand is seen as a high-quality, luxury item perfect for gifting and personal relaxation.

Ejemplos de Copy

• •Your sanctuary is calling. Light a Cadence candle, press play on the curated playlist, and let the world fade away. It’s not just a candle; it’s your permission to be still. #FindYourCadence
• •Some days require a reset. 'Better Days' is that reset in a jar. A hopeful blend of [fragrance notes] designed to lift your spirits and clear your mind. Scan the code, let the music play, and welcome the shift. Better days are not just ahead, they're here.
• •Subject: It's okay to be different. It's powerful. We created Cadence for the days you feel out of sync. For the moments you need to find your own rhythm. Our hand-poured soy candles and their unique playlists are here to help you celebrate what makes you, you. Embrace your individuality.
• •Give more than a gift; give an experience. Each Cadence candle comes with its own soundtrack for moments of peace, joy, and reflection. The perfect way to tell someone you care about their well-being.
• •Light a Vibe. Transform your space with the healing power of scent and sound. Clean-burning soy candles, each with a soul-soothing playlist. Discover the Cadence experience.