Brand Tone

Elegant, Traditional, Passionate, Welcoming, Respectful

Brand Values

• •Heritage & Tradition
• •Quality & Excellence
• •Authenticity & Terroir
• •Family
• •Respect for Nature/Sustainability
• •Innovation Rooted in Tradition
• •Hospitality & Connection

Best Practices

• •Emphasize Heritage and Family Story: Consistently weave in the historical roots and the family's multi-generational commitment. This reinforces authenticity and tradition. Use phrases like "family legacy," "generations of winemakers," "since 1939."
• •Use Evocative and Sensory Language: Describe the wines and the Lake Garda region with rich, elegant, and sensory details that appeal to the emotions and imagination (e.g., "delicate hints of white balsamic flowers," "sun-kissed vineyards," "glacial freshness").
• •Highlight Quality and Craftsmanship: Stress the meticulous care in the vineyard and cellar, the respect for raw materials, and the blend of tradition with innovation. This builds trust and justifies a premium positioning.
• •Maintain a Tone of Understated Confidence and Pride: Communicate the brand's achievements and the quality of the wines with a confident yet humble and respectful tone, avoiding overt boasting. Let the heritage and the wine's reputation speak.
• •Ensure Visual and Verbal Consistency: Align the copywriting tone with the visual identity used on the website, social media, and packaging (which is often described as elegant and featuring a distinctive bottle). The language should complement the sophisticated and traditional imagery.

Social Perception

Highly Respected Producer, Synonymous with Quality Lugana, Trusted Family Brand, Wines Offering Elegance and Value, Associated with Lake Garda Experience, Wines with Character and Longevity

Copy Examples

• •Cà dei Frati: Generations of Dedication, Bottled. Since 1782, our family has cultivated the unique terroir of Lugana. Experience the legacy in every sip of our I Frati Lugana, a wine born from passion and perfected by time. Discover the authentic taste of Lake Garda.
• •The Soul of Lugana. The Heart of the Dal Cero Family. For us, wine is more than a product; it's a story whispered from the vine, a tradition passed down through generations. Taste the meticulous care and profound respect for nature that defines every Cà dei Frati bottle.
• •More Than Wine, It's a Journey. From the sun-kissed vineyards overlooking Lake Garda to your table, each Cà dei Frati wine carries the essence of its origin. Join us in celebrating a heritage of excellence and the timeless elegance of Turbiana.
• •I Frati Lugana: Our Jewel, Your Moment. Crafted with devotion, our flagship Lugana is an invitation to experience the fresh, sophisticated notes that have made Cà dei Frati a name synonymous with quality. Let its vibrant character and elegant finish elevate your occasion.
• •Time, Terroir, Tradition: The Cà dei Frati Signature. We believe that great wine is an expression of place and passion. Our commitment to the Lugana terroir and generations of winemaking wisdom ensure that every glass of Cà dei Frati is an authentic and memorable experience.