Brand Tone

Friendly, Trustworthy, and Direct.

Brand Values

• •Quality
• •Personalization
• •Customer Focus

Best Practices

• •Lead with "You" and "Your": Always frame copy around the customer's needs and vision. Instead of "We sell stickers," use "Get the stickers your business needs." This maintains a customer-centric tone.
• •Balance "Family-Run" with "Professional Quality": Remind customers of the personal care that comes from a family business, but always back it up with professional credentials like "top-quality printers," "award-winning," or "high-grade vinyl" to build trust and communicate reliability.
• •Keep it Simple and Direct": Avoid overly technical jargon or corporate-speak. The brand's strength is its straightforwardness. Use clear, concise language that quickly explains the product's benefits and how to order.
• •Encourage Interaction by Asking Questions": To build more engagement on social media, shift from purely declarative posts to ones that invite a response. For example, "What's the one thing you wish you could label permanently? Let us know below! 👇"
• •Emphasize the End Benefit": Go beyond describing the product to highlighting the feeling or solution it provides. It's not just a "sticker," it's "a professional look that makes your brand memorable." It's not just a "name label," it's "peace of mind for busy parents." This connects the product to the customer's life, reinforcing the brand's caring and practical values.

Social Perception

Practical and Reliable, but with Limited Engagement.

Copy Examples

• •School uniforms, water bottles, lunch boxes... keep them all coming home. Our durable, waterproof name labels are designed to stick and stay, no matter the adventure. Personalize your set today and make lost property a thing of the past! #NameLabels #BackToSchool #ParentingHacks
• •Your Brand, Your Look. Our high-quality, custom logo stickers give your packaging the professional touch it deserves. From thank you stickers to branded mailers, we print your vision with clarity and care. Elevate your brand today.
• •Make it personal this holiday season. From beautifully engraved slate cheese boards for the foodie in your life to personalized memorial plaques that honor cherished memories, our family is here to help yours give the perfect gift. Explore our collection of handcrafted keepsakes.
• •A personal touch makes a house a home. ✨ Imagine your family name beautifully engraved on natural slate, welcoming guests at your door. Quality craftsmanship for moments that matter. #HomeDecor #PersonalisedGifts #SlateSign
• •Need labels that actually last? Our stick-on name tags are washing machine and dryer proof. Top-quality printing on high-tack vinyl. Made in the UK with fast dispatch. Shop now for labels that stick with you. #UKSmallBiz #QualityLabels