Brand Tone

Playful & Whimsical, Exclusive & Enigmatic, Irreverent & Subversive, Nostalgic

Brand Values

• •Creativity & Artistic Expression
• •Authenticity & Individuality
• •Exclusivity & Scarcity
• •Surprise & Unpredictability
• •Bridging Streetwear and Pop Culture

Best Practices

• •Embrace the Mystery: Don't over-explain. Use short, intriguing sentences. Hint at exclusivity and limited availability. CPFM thrives on being slightly out of reach.
• •Inject Playfulness and Whimsy: Use vibrant, slightly offbeat language. Incorporate words associated with fun, chaos, and childlike wonder, reflecting the DIY, puff-print aesthetic.
• •Highlight the "IYKYK" (If You Know, You Know) Factor: Speak to the initiated fan base. Use insider references or a tone that assumes familiarity with the brand's cult status. This reinforces exclusivity.
• •Keep it Unexpected: Mirror the surprise drop strategy in your copy. Use unconventional phrasing or calls to action. The language should feel as unique as the products themselves.
• •Visually Align Copy with Design: Ensure the typographic style and visual presentation of any text (on website, ads, etc.) match CPFM’s raw, hand-drawn, and often colorful graphic style. The words should look like they belong in the CPFM universe.

Social Perception

Highly Coveted & Hyped, Cool & Trendsetting, Mysterious & Intriguing, Fun & Youthful, For Fans and Collectors

Copy Examples

• •Headline: Minion Mayhem Meets Cactus Chaos. The CPFM x Despicable Me 4 drop is here (if you can find it). Body: Your favorite yellow troublemakers just got a dose of the flea market. Ultra-limited. Unmistakably CPFM. Good luck.
• •Product Snippet (for a hoodie): Wearable weirdness, Minion-ified. Puffy, playful, and probably already gone. The CPFM DM4 hoodie – consider yourself warned.
• •Social Teaser (image of a blurred product): Something yellow is peeking... Something strange is coming. CPFM x Despicable Me 4. Don't blink.
• •Email Subject: 🤫 You Didn't Hear This From Us... (CPFM x DM4). Body: Okay, maybe you did. A super-secret, super-limited stash of CPFM x Despicable Me 4 goodies has landed. For those in the know, you know what to do. For everyone else... better luck next time?
• •Website Banner: CPFM + DM4: Get Happy. Get Weird. Get It Before It Vanishes.