Brand Tone

Fun, Humorous, and Approachable

Brand Values

• •Entertainment and Joy
• •Novelty and Originality
• •Simplicity and Accessibility

Best Practices

• •Use Active and Playful Language
• •Focus on the Emotional Benefit
• •Keep it Simple and Direct
• •Incorporate User-Generated Content (UGC)
• •Maintain a Consistent Voice Across All Channels

Social Perception

Viral, amusing, and a fun novelty gadget that brings laughter and is a great gift.

Copy Examples

• •Warning: May cause uncontrollable laughter! Our Dancing Cactus is here to turn any boring day into a party. It sings, it dances, and it repeats everything you say. Get ready to meet your new hilarious best friend!
• •Meet the cactus that’s taking over the internet. With 120 built-in songs and a feature that mimics your voice, this isn't just a plush toy—it's the life of the party. Perfect for kids, adults, and even your grumpy cat. Bring home the fun today!
• •Subject: The perfect gift doesn't exi— Oh wait, it does! Stumped on a gift idea? The Dancing Cactus is your answer. It's the original, funny, and unforgettable present that will have everyone in stitches. Order now and get ready to win 'best gift-giver' of the year.
• •(Scene: A quiet, boring office. Someone places the Dancing Cactus on a desk and it starts dancing and mimicking the boss.) Voiceover: 'Add a little bit of fun to your day. The Dancing Cactus: guaranteed to make even Mondays feel like Fridays.'
• •Boredom? We don't know it. The Dancing Cactus is here to shake things up. Click to discover the funniest toy of the year!