Brand Tone

Nurturing, Inclusive, and Empowering

Brand Values

• •Community
• •Creativity
• •Accessibility
• •Collaboration

Best Practices

• •Lead with "Community" and "Inclusivity": Always use welcoming language. Phrases like "Join our community," "All are welcome," "For every skill level," and "No experience needed" should be staples in the brand's vocabulary.
• •Focus on the "Why," Not Just the "What": Instead of just listing classes, frame the offerings around the emotional and personal benefits. Talk about "unleashing your inner artist," "finding a new passion," or "the joy of creating something with your hands."
• •Use Empowering Verbs: Employ active, inspiring verbs that encourage participation. Words like discover, create, express, build, explore, unleash, and connect align perfectly with the brand M-s mission.
• •Showcase Real People and Stories: Leverage testimonials and feature student/faculty stories and artwork. Authentic stories are more powerful than generic marketing copy and reinforce the sense of a real, thriving community.
• •Maintain Clarity and Simplicity: Avoid technical art terms or overly academic language. The copy should be as accessible as the classes themselves. Descriptions should be clear, concise, and focused on what the student will experience and learn.

Social Perception

A cornerstone of the local arts scene and a valuable community resource, widely praised for its diverse classes and welcoming environment, especially for beginners. Perceived as an authentic, non-intimidating, high-quality institution that genuinely serves its mission of making art accessible.

Copy Examples

• •Ever thought, "I'm not creative enough"? We're here to prove you wrong. Our Fundamentals of Wheel Throwing class is designed for absolute beginners M-no experience necessary. Come get your hands dirty, connect with new people, and discover the artist you never knew existed. Link in bio to enroll. #DallasArts #PotteryClass #BeginnerArt #CreativeCommunity
• •Escape the routine and immerse yourself in art. Our one-day workshops in fused glass, watercolor, and jewelry making are the perfect way to learn a new skill without a long-term commitment. All materials are provided. All you need to bring is your curiosity. See the full schedule and book your spot!
• •Art is for Everyone. And So Are We. Discover over 500 classes and workshops at the Creative Arts Center of Dallas. Your creative community is waiting.
• •We believe creativity deserves to be celebrated. This month, we're thrilled to feature the incredible work of our advanced painting students in the main gallery. Come see what's possible when passion meets practice. The exhibition is free and open to the public through July 31st. Get inspired!
• •When you support CAC, you do more than fund an arts center. You build a space where a teen discovers a passion, an adult finds their voice, and a community connects through creativity. Your gift makes art accessible for everyone. Donate today to our scholarship fund and empower the next generation of Dallas artists.