Brand Tone

Friendly and Approachable, Energetic and Positive, Health-Conscious and Informative, Playful and Modern

Brand Values

• •Health and Wellness
• •Natural Ingredients
• •Practicality and Versatility
• •Transparency
• •Community Engagement

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., friendly, energetic, positive, health-conscious, playful), a core vocabulary list (including signature phrases like "Fala ca-cau"), and a "do's and don'ts" list for language. Share this with anyone creating content.
• •Always Prioritize "Healthy & Tasty": Ensure that copy consistently highlights both the health benefits (vegan, gluten-free, sugar-free) and the enjoyable taste/experience of the products. Avoid making health sound like a compromise on flavor.
• •Use Engaging and Positive Language: Opt for active voice, enthusiastic words, and a generally upbeat and encouraging tone. Ask questions to engage the audience and use emojis appropriately for the platform to maintain a friendly feel.
• •Be Authentic and Relatable: Share user-generated content, respond to comments genuinely, and create content (especially for platforms like TikTok) that feels relatable to the everyday challenges and joys of pursuing a healthy lifestyle.
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy matches the accompanying visuals. If the image is bright and energetic, the copy should reflect that. Consistency across all elements reinforces the brand identity.

Social Perception

Positive Perception for Health Focus, Seen as Tasty and Enjoyable, Innovative and Modern, Brazilian Brand Pride, Trustworthy

Copy Examples

• •Good morning, sunshine! ☀️ Kickstart your day the Cacow Original way! Our Creamy Oatmeal isn't just delicious, it's packed with goodness – vegan, gluten-free, and zero sugar! Who said healthy can't be heavenly? 😉 Fala ca-cau and tell us your favorite toppings! #CacowOriginal #HealthyBreakfast #VeganLife #GlutenFree #SugarFree #EnergiaPositiva
• •Snack attack? We got you! 💪 Cacow Original Protein Cookies are here to crush those cravings without the guilt. Vegan, gluten-free, and seriously tasty. Which flavor are you grabbing today – Double Chocolate or maybe White Choc Raspberry? Let us know below! #CacowOriginal #ProteinSnack #HealthyTreats #VeganCookies #GuiltFree
• •(Text overlay: "Healthy snacking just got REAL easy!") Short on time but big on health goals? Cacow Original to the rescue! From our grab-and-go protein bars to super versatile oatmeal, making healthy choices is a breeze. Fuel your awesome! ✨ Fala ca-cau! #CacowOriginal #EasyHealthySnacks #VeganFuel #QuickRecipes #MakingSnacksHealthyAgain
• •Welcome to the Cacow Original family! 👋 Your journey to delicious, guilt-free snacking starts here. Explore our world of vegan, gluten-free, and sugar-free goodness. Making snacks healthy again, one bite at a time! (Fala ca-cau!)
• •Say hello to your new obsession: Cacow Original [New Flavor] Oatmeal! We've blended the wholesome goodness of gluten-free oats with [new ingredients] for a taste that’ll make your mornings (or afternoons, or evenings!) shine. Packed with plant-based protein, zero sugar, and all the flavor. Ready in minutes, loved in seconds. Get ready to say 'Fala ca-cau' to amazing! #CacowOriginal #NewFlavor #OatmealObsessed #HealthyEating #VeganGoodness