Brand Tone

Friendly and Approachable, Authentic and Passionate, Community-Oriented, Informative and Helpful, and Proud

Brand Values

• •Authenticity
• •Community
• •Family
• •Quality
• •Accessibility
• •Collaboration/Support
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document Cachina Market's personality, tone words (e.g., "Warm," "Authentic," "Community-Focused," "Passionate," "Helpful"), and a "we say this, not that" list. This ensures anyone writing copy understands and can replicate the tone.
• •Always Prioritize Authenticity and Passion: Let the genuine love for Latin American culture and products shine through in the language. Share stories about the origins of products or cultural significance where appropriate.
• •Emphasize Community and Connection: Regularly use inclusive language. Highlight collaborations, feature customer stories (with permission), and talk about the importance of bringing people together through food. Use phrases like "our community," "together," "familia."
• •Be Visually and Textually Vibrant: Match the colorful and lively nature of Latin American culture in both imagery and text. Use descriptive and evocative language that appeals to the senses (taste, smell, sight).
• •Maintain a Friendly and Helpful Persona: Address customers warmly, respond to queries with a helpful attitude, and make product information clear and accessible. Even when being professional (e.g., in terms and conditions), ensure the underlying tone remains approachable.

Social Perception

Cachina Market is perceived as a vital hub for the Latin American community in Estonia and the Baltics, offering a taste of home. They are seen as a knowledgeable source for authentic Latin American products. Their active participation in cultural events and collaborations likely fosters a positive image as a community-focused and supportive brand. Customers likely appreciate the variety and the effort to bring these specialized products to the region. The family-run aspect might add a layer of trust and relatability for some customers.

Copy Examples

• •Headline: Bringing the Heart of Latin America to Your Estonian Home. Body: Craving those authentic flavors that transport you back? At Cachina Market, we're more than just a store; we're a family-run passion project dedicated to stocking your pantry with the best Latin American ingredients and treats. From the zestiest Mexican chiles to the sweetest Brazilian brigadeiros, find your favorites and discover new ones! #TasteOfHome #LatinFlavors #CachinaMarket
• •Headline: Your #1 Source for Authentic LATAM Goodness in the Baltics! Body: Why search far and wide? Cachina Market is proud to be the leading distributor of genuine Latin American products in Estonia and beyond. We meticulously source the finest ingredients so you can create those unforgettable dishes. Explore our vast collection online or visit us – your kitchen will thank you! #AuthenticLATAM #QualityIngredients #EstoniaFoodies
• •Headline: Join the Cachina Familia! Let's Celebrate Culture Together. Body: At Cachina Market, we believe food is about connection. Inspired by the bustling markets of Lima, we're here to support our vibrant Latin community and share the richness of our culture with everyone in Estonia. Follow us for recipes, event news, and your daily dose of Latin joy! #LatinCommunity #CulturalHub #TogetherWeGrow
• •Headline: From Our Kitchen to Yours: The Best of Latin America, Delivered. Body: Remember those hard-to-find ingredients for your abuela's famous recipe? We do! That’s why we started Cachina Market – to bring the authentic tastes we missed to our new home in Tallinn. Now, we share them with you. Shop online for easy delivery! #FamilyRun #LatinFoodEstonia #SupportLocal
• •Headline: Spice Up Your Meals! Discover Real Latin American Flavor. Body: Tired of the same old? Dive into a world of vibrant tastes with Cachina Market! From fiery hot sauces to unique spices and snacks, we have everything you need to add a touch of Latin American excitement to your cooking. What new flavor will you try today? #FlavorExplosion #LatinCuisine #CachinaMarketPicks