Brand Tone

Technical, encouraging, quality-focused, direct, and supportive, empowering customers.

Brand Values

• •Durability and Quality
• •Performance and Protection
• •Customer Trust
• •Functionality

Best Practices

• •Lead with Technical Benefits: Always anchor the copy in tangible features like "genuine leather," "padded cushioning," or "Engineering Designed Process" to reinforce the brand's commitment to quality and performance.
• •Use Empowering and Action-Oriented Language: Employ strong verbs and a confident tone. Phrases like "Elevate Your Lift," "Dominate Your Workout," and "Forge Your Strength" align with the aspirational goals of the target audience.
• •Leverage Customer Testimonials: Integrate direct quotes or summarized praise from customer reviews into the copy. Phrases like "Trusted by lifters for over 20 years" or "The last pair of gloves you'll need to buy" build social proof and credibility.
• •Maintain a Clean and Direct Voice: Avoid overly casual slang or humor. The tone should be professional and informative, reflecting the serious nature of the products and the customers' dedication to fitness.
• •Focus on Longevity and Investment: Frame the purchase not as an expense, but as an investment in quality and performance. Highlight the durability and long lifespan of the products to justify the premium positioning.

Social Perception

Highly reliable and specialized brand for workout gloves and accessories, perceived as a worthwhile investment and a top-tier, dependable option.

Copy Examples

• •Your ambition is limitless. Your grip should be too. Engineered with genuine leather and technical cushioning, our gloves are built to handle every rep, set, and personal best. Don't just lift. Dominate.
• •Decades of Durability. Generations of Strength. The same quality trusted by lifters 20 years ago, engineered for the athlete of today. Experience the CABRAS AST difference.
• •Forge your strength with a glove that works as hard as you do. The double-reinforced leather palm absorbs impact, the adjustable wrist strap provides maximum stability, and the breathable design ensures comfort. This isn't just gear; it's your armor for the iron.
• •Tired of workout gloves that quit before you do? Upgrade to CABRAS AST. Our customers praise our gear for its long-lasting durability and superior comfort. Stop replacing, start investing. Shop now for free shipping.
• •From your first warmup to your final heavy set. Ultimate grip. Unmatched protection. Lasting quality. CABRAS AST.