Brand Tone

friendly, accessible, and value-oriented

Brand Values

• •Customer Focus/Engagement: "The customer is #1 with us (a cliché, we know, but it's really true!). We want to have a positive influence on the lives of our customers."
• •Value for Money: Offering trendy and quality products at the "allerlaagste prijs" (lowest price) or "top prijzen" (top prices) is a recurring theme.
• •Quality & Reliability: They state they check all products for quality and offer a one-year factory warranty.
• •Integrity & Responsibility: "Everything we do, we do with the highest standards of integrity and responsibility."
• •Ambition: "We want to do everything we can to be better every day than the last!"
• •Accessibility & Service: Emphasizing good reachability and top service.

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to. Furndaily targets customers looking for trendy, affordable home goods. The language should be accessible, avoiding overly technical jargon, and relatable to everyday home aspirations.
• •Emphasize Value and Style: Consistently highlight the combination of fashionable design and attractive pricing. Use words that convey both affordability and aesthetic appeal.
• •Maintain a Friendly and Approachable Voice: Even in transactional communications, keep the tone welcoming and helpful. Phrases like "We're here for you!" or "Happy to help!" reinforce this.
• •Be Inspirational but Practical: While showcasing beautiful interiors, also provide practical tips and solutions that resonate with customers looking to improve their own spaces on a budget. Blog content does this well.
• •Ensure Consistency Across All Channels: Whether it's a website banner, a social media post, an email newsletter, or customer service interaction, the tone should feel cohesive and recognizably "Furndaily." Review content regularly to ensure alignment.

Social Perception

Positive: Customers often appreciate the unique product selection not easily found elsewhere in the Netherlands, the price-quality ratio, and helpful customer service when issues are resolved. The company is perceived as a source for affordable and stylish furniture. Mixed/Negative: Some customers have experienced issues with delivery delays and proactive communication about these delays or stock issues. There's an expectation of clear communication regarding order fulfillment.

Copy Examples

• •Headline: Refresh Your Home Without Breaking the Bank! ✨ Body: Discover Furndaily’s latest collection of stylish, affordable furniture. From cozy sofas to chic dining sets, find everything you need to make your space truly yours. Live beautifully, for less! #Furndaily #HomeStyle #AffordableLuxury
• •Headline: Dreamy Nurseries Start Here. 👶💕 Body: Creating the perfect nest for your little one? Explore our adorable and practical baby room furniture. Safe, stylish, and designed to grow with them. Sweet dreams are made of this! #FurndailyBaby #NurseryInspo #NewCollection
• •Headline: Stop Scrolling, Start Living! Your Perfect Living Room Awaits.🛋️ Body: Tired of the same old look? Furndaily offers unique pieces that bring personality and comfort to your home. Great prices, fantastic quality, and styles you’ll love. What are you waiting for? #FurndailyLiving #HomeDecor #InteriorGoals
• •Headline: Quality You Can Trust, Prices You’ll Love. 😊 Body: At Furndaily, we believe everyone deserves a beautiful home. That’s why we offer top-quality furniture with a one-year warranty, all at prices that make sense. Shop smart, live well! #FurndailyQuality #BestValue #HomeShopping
• •Headline: Weekend Project: Create Your Cozy Corner! ☕📚 Body: Find the perfect armchair, a stylish side table, or a soft rug to transform any nook into your favorite chill-out spot. Get inspired with Furndaily and make your home your haven. #Furndaily #CozyHome #WeekendVibes