Brand Tone

Helpful & Informative, Accessible & Friendly, Value-Oriented & Confident, Modern & Trendy

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Quality & Uniqueness
• •Expertise & Experience
• •Inspiration & Guidance

Best Practices

• •Always Lead with Value and Solutions: Focus copy on how Furndaily’s products and advice solve customer problems or help them achieve their desired lifestyle (e.g., "create a cozy reading nook," "save money without compromising on style," "find that unique piece to complete your room").
• •Maintain a Helpful and Approachable Voice: Use clear, straightforward language. Avoid overly technical jargon. Phrase statements as if offering friendly advice. Encourage questions and interaction across all platforms.
• •Emphasize Uniqueness and Quality in Tandem with Affordability: Consistently weave in messages about their distinctive product range and the quality craftsmanship, alongside the value proposition (e.g., "exclusive designs at prices you'll love").
• •Be Inspirational and Aspirational: Use evocative language and imagery that helps customers visualize the products in their own homes, creating a sense of desire and possibility. Leverage blog and social media content to showcase how Furndaily can help create beautiful and functional living spaces.
• •Stay Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is aligned. Develop a simple style guide with key brand phrases and a "voice" checklist for anyone creating content. Regularly review content to ensure consistency.

Social Perception

Generally Positive with Room for Improvement, Seen as a Source for Unique Items, Delivery and Communication Can Be Areas of Concern, Responsive Customer Service, Trusted Online Retailer

Copy Examples

• •Headline (Website Homepage): "Discover Unique Furniture That Tells Your Story. Quality Designs, Fair Prices. Furnish Your Dream Home Today with Furndaily!"
• •Social Media Post (Instagram - showcasing a new armchair): "Sink into style AND savings! ✨ Our new [Armchair Name] collection brings you an exclusive design you won't find anywhere else in the Netherlands. Perfect for cozy corners and chic living. DM us for details or tap to shop! #furndaily #uniquefurniture #homedecorNL #interiorinspiration #newcollection #affordableluxury"
• •Product Description Snippet (for a rocking chair): "Create a haven of tranquility in your nursery or living room with our Aemely® 'Relax' rocking chair. Crafted for comfort and designed with a touch of modern elegance, it’s more than just a chair – it’s your new favorite spot. And with our lowest price guarantee, you know you're getting exceptional value. What stories will you share here?"
• •Email Subject Line (for a sale): "💡 Brighten Your Home & Your Budget! Furndaily's Exclusive Deals Inside + Inspiration!"
• •Blog Post Introduction (e.g., on small space solutions): "Living large in a smaller space? It's all about smart choices and stylish solutions! At Furndaily, we believe everyone deserves a home they love, no matter the square footage. That's why our 'Furniture Masters' are sharing their top tips to help you maximize your space without minimizing your style. Let's get inspired!"