Brand Tone

authentic, conscious, and appreciative

Brand Values

• •Sustainability
• •Artisanship & Tradition
• •Individuality & Authenticity
• •Ethical Practices
• •Quality & Durability

Best Practices

• •Emphasize Authenticity and Craftsmanship: Always highlight the handmade nature of the products and the skill of the Brazilian artisans. Use phrases like "hand-crafted," "artisan-made," "traditional techniques."
• •Spotlight Sustainability: Consistently mention the eco-friendly materials (vegetable-tanned leather, recycled tire soles) and ethical production processes. This is a key differentiator.
• •Celebrate Individuality and Imperfection: Frame the uniqueness of each pair as a positive trait, aligning with the value of self-expression and the beauty of handcrafted items.
• •Maintain a Conscious and Respectful Voice: Reflect the brand's commitment to social impact, fair practices, and respect for both people and the planet in the language used.
• •Use Clear and Informative Language: While maintaining an appreciative tone, provide clear details about the product benefits, materials, and the brand's mission, reinforcing transparency.

Social Perception

ethical, sustainable, and high-quality brand

Copy Examples

• •Headline: Step into Your Story. Body: Each pair of Caboclo shoes is handcrafted with soul by Brazilian artisans, using natural leather and recycled tire soles. Uniquely imperfect, just like you. Wear your values. Call to Action: Discover Your Pair
• •Headline: More Than Just Shoes, It's a Tradition. Body: We honor the rich heritage of Brazilian shoemaking in every stitch. Our vegetable-tanned leather and upcycled tire soles mean you're walking lighter on the planet, supporting a sustainable way of life. Call to Action: Explore Our Craft
• •Headline: Sustainable Soles, Ethical Goals. Body: At Caboclo, we believe fashion can be a force for good. That’s why we create timeless footwear from eco-friendly materials, ensuring fair wages for our artisans and a kinder footprint on the earth. Call to Action: Shop Consciously
• •Headline: Celebrate Your Individuality. Body: Your style is an extension of who you are. Our deliberately imperfect, handcrafted shoes are designed to reflect your unique personality and help you express your true self, effortlessly. Call to Action: Find Your Unique Fit
• •Headline: Built to Journey With You. Body: Crafted for comfort and designed to last, Caboclo shoes get better with every wear. Experience the beauty of natural leather that molds to your foot, and the resilience of soles made from recycled tires. Call to Action: Start Your Caboclo Journey